More news - this time from my favourite website - about encouraging companies to blog with our own Darren Strange encouraging the call to arms (or keyboards). Hot on the heels of the SonyBMG announcement.

I was at Blogging 4 Business last week where Darren talked about some of the same things I discussed recently at the Melcrum event and in my post about why Microsoft UK is blogging. The BBC comments and quotes:

 

Unlike most organizations, including the BBC, Microsoft has no regulations for staff who write blogs, a revelation that brought another gasp from the audience.

"The longer it goes without having a set of rules, the harder I think it will be to implement one," he said. "In fact if they ever did, I think I'd probably leave."

 

Yep, me too! I was actually due to come up and talk later in the day about Blue Monster amongst other things but Michael Steckler and I agreed that much of it had already been covered by Darren and Kris. Blue Monster has also had a bit of a shot in the arm in the last 24 hours anyway with Scoble joining the debate over on Hugh's blog.

The BBC piece finishes with Anthony Mayfield saying

 

"not everyone was cut out for writing a blog and that they required creative, confident authors"

 

Hugh and I talked about his as we left the gig. Of the 77m blogs out there today, there are probably about 100 really good ones that you'd actually read instead of a book or newspaper - ones like Kathy Sierra, Seth Godin, Guy Kawasaki and others. There are lots of other great blogs but they appeal to a niche (sometimes a niche of 1) but all that really matters is write passionately. Not everyone can be a brilliant author but if you care about something, it's easy to be passionate about it.

 

Link to BBC NEWS | Business | Companies urged: 'let your staff blog'