Geek In Disguise

If anything, I think it is an opportunity missed. As you say, a great way of grabbing brand attention, but I bet nothing they give out points to any special offers or specific landing page.

lastminute.com/suntanlotion, lastminute.com/pinkvan or something of that ilk would be a great traffic driver - after all, you can't walk past a lastminute.com offer in the high street can you? (in fact that's a good question - can you?!)

At least that way, you'd get some sort of tangible response!

Urban purple cow (well, sort of lavender purple)...

very good point Paul - they did miss the oppty to put a campaign specific URL on the van/handouts