Monday, August 13, 2007 11:02 PM
by
stevecla01
Where Did My Audience Go?
Online. That's where.
I saw this stat in the 2007 Future Of Media Report which is a very useful Creative Commons document with lots of insight in to the changing landscape of new media (and old).
Some things you’ll find in the report:
- Eight Developments in Media July 06 of June 07. Examples of key developments, including industry transactions and acquisitions, layoffs, new channels, intellectual property, and censorship.
- Shifting Global Advertising Channels. Data and commentary on shifts in advertising spending, and a comparison of ownership of the online classifieds segment in the US, UK, and Australia.
- Comparison of Fastest Growing Properties and Internet Access. Exclusive original research from Nielsen//NetRatings, comparing uptake of new media properties in the US, UK, and Australia, and different online browsing behaviors across nations.
- Key Elements of Media Business Models. Following the extremely popular Future of Media Strategic Framework from last year, we have created four complementary frameworks looking at Scalability, Value of Distribution, Value of Advertising, and Media Personalization. These can be applied to understanding emerging media business models. Each of the frameworks is explained in detail.
- Media Industry Network Analysis. An analysis by Laurie Lock Lee of the recent acquisition of Southern Broadcasting Corporation by Macquarie Media Group, and insights on the impact on the Australian media industry landscape.
- Media Transactions. A list of media mergers and acquisitions of at least US$1 billion over the last 15 years, putting the massive surge in recent media industry activity into context.
For most people who are up to speed on social networks, blogging, new media and Web 2.0 there is probably nothing dramatic in here but there are plenty of useful insights to help you educate the non-believers :)
You can Download the complete Future of Media Report (1.17mb PDF)
