Microsoft launches a tipple for techies - The Financial Times has the full story on this "Social Object" and though it's not actually launched by Microsoft it's been fun to be involved. As Hugh says:

"The wine is not a commercially available product, just a wee "social object" for geek dinners and people inside the Microsoft ecosystem"

I expect it will get a fair bit of interest from some of my wine loving friends and hopefully the geek fraternity. Like the Blue Monster itself, it starts a conversation and more often than not, a fun and slightly different one to the normal Microsoft conversations I get involved in. Quite fun to see the FT quote me as "Mr Clayton":

"Mr Clayton readily admits the Blue Monster movement, despite his involvement, is outside any influence from Microsoft: “[The cartoon] has encouraged a whole new series of conversations by people who are passionate about Microsoft, both internally and externally. Blue Monster is a community which has developed its own distinct identity.”

Spoke with a bleary eyed Hugh this morning and caching up with him later to discuss over a bottle...this little cartoon has come a long way :)

Now on Techmeme and lots of feedback on Hugh's blog

[further questions? I can be reached by e-mail.]