I'm not sold on the Macbook Air - not yet anyway. I'm sure I'll love it when I see one in the flesh but right now, I think my Sony TZ is a better set of compromises for me. The guys at CrunchGear capture my sentiments before the fanboys start blowing off.

Meantime, the announcement was as Chris says a A Lesson in Communication. It was (manila) plain, simple and effective. I can imagine people talking to each other about the Air like this

 

  • Friend 1: Have you seen that new MacBook Air? I so neeeeeed one
  • Friend 2: No, what's it like
  • Friend 1: It's the world's thinnest laptop
  • Friend 2: Really? How thin is it?
  • Friend 1: Well it fits inside a manila envelope
  • Friend 2: Holy shit. I need one too!

If I had that conversation about my Vaio I'd be saying "oh it's about this big".

What did Apple do? They kept it simple and make it easy to spread the word. Oh and put a video about it front and centre on their  website.

Nice. Jealous of their comms if not their hardware.