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I've bored most of my friends to death with Twitter this Twitter that recently and even have 2 "counselling" sessions next week with people in our UK office to help them "get" Twitter. Maybe an article in The Economist can bring some gravitas to the conversation.

It's a short article, though more than 140 characters, but does a good job of explaining what all the noise is about. It left me with a few new soundbites to help explain the phenomenon

 

  1. Twitter, favours observation rather than analysis
  2. Twitter is the "two-sentence observation"
  3. The medium is hard to dismiss as a reporters' tool, particularly in countries where cell-phone networks reach farther than the Internet

On that last one, Twitter makes a very fine democratic reporting tool.

Hat tip to Andrew Munro for sending this to me

Campaign tools | A-twitter | Economist.com