As Seth says, inane but fascinating. Brand Tags is a simple game where you pick one-word associations to go with major brands. The resulting pages show the crowd view of what a brand means. Check out results for

  • Microsoft -  I didn’t quite expect Windows to be as large. You kind of forget what you’re known for sometimes on the inside.
  • Apple - surprised me too…someone was clearly having some fun earlier today but it’s been tidied. 
  • Yahoo - is interesting too :)

Go have some fun for ten minutes.