Hardly a week goes by without BusinessWeek having an interesting article on Microsoft at the moment. Last week they had a few including this graphic on the ad business that we’re increasingly playing in. There is a Q&A with Kevin Johnson but the Inside Microsoft's War Against Google article was the most interesting for me. I continue to learn about the advertising side of our business and articles like this really help. The search vs. display advertising thing is very interesting as shown above and starts to highlight why some of the capabilities for rich ads shown at MIX08 as crucial. I also started to learn about Engagement Mapping which I think we’ll hear more of over the next year or so.

The related story I found very interesting this weekend was regarding Powerset. Sounds fascinating and I can’t wait to try it out.  Apparently we’re interested. Hmmm.