This brilliantly titled book arrived at Chez Clayton today. Personality Not Included is by Rohit Bahrgava and discussed the increasingly well travelled topic of company brands and how the era of mass communication is changing them (and us).

As I always do when I get a new book like this, I flipped to the back to see who and what is in the index. I noticed my old chum Hugh MacLeod and flipped to page 43 where I was greeted by a repro of the Blue Monster. Then the penny dropped – I spoke with Rohit late last year about the book. The coverage of Blue Monster is pretty thorough and accurate. Apart from one minor detail – my name got changed to Steve Taylor. Flipping back the index, there I am – listed as Steve Taylor. Damn…so near yet so far :)

Oh well, I’m looking forward to the book and will let you know how I fare with it. I also know of another book coming out soon that mentions the Blue Monster and how it put a new face on Microsoft. Really looking forward to that one.