Geek In Disguise

I thought the latest add was very well done, but needs to be watched in its entirity (in other words, via online video since no TV channel will play the whole commercial).

I think it sets the tone very well for whats to come, and is a good long-distance (but getting closer) approach to associating Microsoft/Windows with good things.

Microsoft needs to start from the bottom of the whole it finds itself in  (in terms of image/marketing) and dig itself out from there and I think these ads are doing just that.  They are not overbearing and also not easily forgettable.  I imagine that over time theyw ill shift focus more towards actual Microsoft products and innovations but that is not what they should focus on initailly, since people aren't even listening yet.  It will take a few rounds of these kinds of ads to get people listening again.