Changing the Game: How Video Games are Transforming the Future of Business is a book written by an MIT Sloan School of Management and a Microsoft XBOX Games Portfolio Manager. I got word of it from a colleague this week and though I’ve yet to read the book it sounds pretty interesting – it made me think about the image I saw above last week on GigaOM who confirmed Obama Is Campaigning on Xbox 360! The gaming world has come a very long way form loading up a games via tape on a Spectrum or even typing a game in line by line on a ZX81 (my first computer).

You can find a good quick review of Changing The Game from Inc.com – I was talking with a friend last week about how rather than ads like the above on appearing what may be more common is a more subliminal form of advertising.

Would it make a difference if instead of seeing Senator Obama on the billboard like this, you saw him every half mile on the side of the road applauding your fine driving? I’m not sure but I’d love to see someone try it out.