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I noticed the 2009/10 Superbrands results today. They’re as much a surprise to me as they probably are to you – but even more so that Google dropped to #3 with Rolex popping in to #2. Nothing against Rolex but as a luxury brand I’m surprised to see them in second. The process all seems above board so is there some reason why Rolex is suddenly right up there? Surely not their involvement in Wimbledon?