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New Windows 7 advert

Posted Thursday, September 10, 2009 11:35 PM by stevecla01
  Kylie’s back :) I'm A PC and more happy is coming tweetmeme_url = 'http://blogs.msdn.com/stevecla01/archive/2009/09/10/new-windows-7-advert.aspx'; tweetmeme_source = 'stevecla'; tweetmeme_service = 'bit.ly'; Read More...
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Behind the Scenes of Microsoft’s Laptop Hunters ads

Posted Monday, September 07, 2009 6:07 PM by stevecla01
Laptop Hunters - Behind the Scenes Huh…when did this one show up? Today I think….an interesting look at how those Laptop Hunters ads came to be. Evidently the participants had no idea they were in a Microsoft commercial until the cash was handed over. Read More...
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Microsoft’s next Laptop Hunters ad: Lauren and Sue

Posted Thursday, May 14, 2009 10:17 PM by stevecla01
Video: Laptop Hunters $1700 – Lauren and Sue get a Dell XPS 13   The latest in the Laptop Hunters series . Speed, portability and battery life leads them to a Dell   “With just $1700 to spend and a little help from Mom, Lauren finds her perfect Read More...
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Sheila: Microsoft’s Latest Laptop Hunter

Posted Friday, May 01, 2009 9:44 AM by stevecla01
Video: Laptop Hunters $2000 – Sheila gets an HP HDX   I’ve been checking regularly to see when the next instalment of Laptop Hunters would arrive and here it is – Sheila. She’s A PC, an artist and values a machine with over 2GB and a honkin’ graphics Read More...
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I’m A PC stickers landing all over

Posted Thursday, April 23, 2009 11:01 PM by stevecla01
      Maybe I’m A confused PC from the guys at EMC/Conchango :) thanks to @poleydee . If you want to add your own photos you can now post them to the Flickr group   Not got a sticker from the distribution team and want one? Check out Read More...
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What To Expect From The Next Microsoft Ads

Posted Tuesday, April 14, 2009 11:30 PM by stevecla01
I’m patiently waiting for the next ad in the Laptop Hunters series from Microsoft. I really like this set of ads…they’re short, sharp, witty and clearly getting under Apple’s skin. Nice to see the tables turned. Whilst I was waiting and refreshing the Read More...
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The Apple Tax

Posted Monday, April 13, 2009 5:16 PM by stevecla01
The Apple Tax document has generated a tonne of posts this weekend from luminaries such as Mary Jo , Ina Fried , Harry McCracken , and Joe Wilcox . Most have pointed to the poor math in the report with The Register accusing Microsoft of cheating. Chill Read More...
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Microsoft’s 3rd Laptop Hunter Ad

Posted Thursday, April 09, 2009 11:11 PM by stevecla01
This time Sony wins out in the quest for speed, a big hard drive and a good gaming computer. Interesting that it’s in YouTube (and Soapbox ) before the Windows.com site. Not as much Apple trash talk in this on either…apart from Lisa saying “these are Read More...
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Windows Rookies Ads: UK Edition

Posted Thursday, April 09, 2009 11:14 AM by stevecla01
Video: Lewis, Age 5 Whilst the US campaign has shifted to Laptop Hunters , our team here in the UK has launched their own series of Windows Rookies ads . I thought Kylie was terrific but these kids have pukka UK accents and Lewis is quite the dude . I Read More...
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I’m A PC Stickers: The Distribution Plan

Posted Tuesday, April 07, 2009 1:31 PM by stevecla01
Okay…a day later than I expected to post this but I’ve been thinking through how I equitably distribute the 10,000 I’m A PC stickers I have come in to ownership of. Stickers are fantastic viral media or social objects as my friend Hugh calls them so I’m Read More...
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New Microsoft Laptop Hunter Ad: Giampaolo

Posted Saturday, April 04, 2009 5:41 PM by stevecla01
  Giampaolo looks for a high-spec laptop that's up to his standards and under $1500 Money line “I don’t wanna pay for the brand, I wanna pay for the computer” Read More...
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Did Lauren Choose The Right PC?

Posted Saturday, March 28, 2009 4:42 PM by stevecla01
I had a bad feeling as I read Todd Bishop’s post this morning on the “Lauren” ad and whether she chose the right machine under the circumstances. I was thinking "”uh oh…specs look similar….don’t let me get to the bottom and find a similar price”. Read More...
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Lets Take Another Look at Those Gates/Seinfeld Ads

Posted Saturday, March 28, 2009 4:18 PM by stevecla01
Video: Shoe Circus I did this recently with a friend and we laughed our asses off…they didn’t seem that funny the first time around. Maybe after all the launch hoopla died down and I watched them just for what they are they worked. Seriously, call me Read More...
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New Microsoft Ad: Laptop Hunters

Posted Thursday, March 26, 2009 11:44 PM by stevecla01
Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion I pal showed this to me yesterday whilst here on Microsoft Campus – and today it went public. Next stage of the Crispin Porter + Bogusky effect. I’m LOVING the new laptop hunters site to accompany Read More...
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More Windows Rookies

Posted Wednesday, February 25, 2009 5:58 PM by stevecla01
Video: The Rookies: 7 vs 70 7 vs 70 8 vs 80 9 vs 90 Read More...
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