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How To Celebrate

Posted Sunday, March 30, 2008 11:37 AM by stevecla01
Erbert and Gerbert’s is a chain of sandwich shops. What are they doing on YouTube then? Probably what any smart company should be doing – spreading their word as well as they spread their sandwiches. Read More...
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Word Of Mouth Career Advice

Posted Monday, February 04, 2008 11:24 AM by stevecla01
Brilliant. Thanks David and James . btw, this holds true for many more careers than marketing. [update] Seth Godin on a similar topic Read More...
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Putting the Consumer in Consumer Technology

Posted Wednesday, January 23, 2008 8:16 AM by stevecla01
  My old pals at Weber Shandwick have published this document and it's a good read - good to see Andy Brown of IDC there too - an all round good chap. What's amazing is how out of sync some marcomms folks are from their customers in terms of how Read More...
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You can't buy this sort of marketing

Posted Wednesday, January 23, 2008 3:09 AM by stevecla01
These stories are what the web and blogging is all about - Thomas Mahon of English Cut fame connects with Victor , a tailor in Nigeria. The chance of this happening pre-web (or pre-blog) are remote to say the least. Here are two things that are likely Read More...
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