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<?xml-stylesheet type="text/xsl" href="http://blogs.msdn.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>A View from the Application Platform Team : Application Platform</title><link>http://blogs.msdn.com/stevengu/archive/tags/Application+Platform/default.aspx</link><description>Tags: Application Platform</description><dc:language>en-US</dc:language><generator>CommunityServer 2.1 SP1 (Build: 61025.2)</generator><item><title>Guest Blogger: Carol Dullmeyer, Director of Application Platform Communications</title><link>http://blogs.msdn.com/stevengu/archive/2008/01/17/guest-blogger-carol-dullmeyer-director-of-application-platform-communications.aspx</link><pubDate>Thu, 17 Jan 2008 23:51:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:7143668</guid><dc:creator>Steven Guggenheimer</dc:creator><slash:comments>1</slash:comments><comments>http://blogs.msdn.com/stevengu/comments/7143668.aspx</comments><wfw:commentRss>http://blogs.msdn.com/stevengu/commentrss.aspx?PostID=7143668</wfw:commentRss><description>&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;SPAN style="mso-bidi-font-style: italic"&gt;&lt;FONT face=Calibri&gt;&lt;FONT size=3&gt;Today we have a guest blogger to share some insights -&amp;nbsp;&lt;/FONT&gt;&lt;FONT size=3&gt;Carol Dullmeyer, Director of Application Platform Communications&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;SPAN style="mso-bidi-font-style: italic"&gt;&lt;FONT face=Calibri&gt;
&lt;BLOCKQUOTE&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;IMG src="http://blogs.msdn.com/photos/stevengu/images/7144542/secondarythumb.aspx" mce_src="http://blogs.msdn.com/photos/stevengu/images/7144542/secondarythumb.aspx"&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;In my role on the Microsoft Application Platform team, I spend a lot of time speaking with industry analysts and customers. I have a favorite question I like to ask. “What industry challenges are top of mind for you. And, why?” Interestingly, the feedback is very consistent. It reduces down to a simple list:&lt;/FONT&gt;&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;
&lt;DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;Globalization of business introduces additional complexity and competitive pressures. &lt;/FONT&gt;&lt;/DIV&gt;&lt;/LI&gt;
&lt;LI&gt;
&lt;DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;Compliance and risk management requirements amplify the need for deeper business operations visibility and controls. &lt;/FONT&gt;&lt;/DIV&gt;&lt;/LI&gt;
&lt;LI&gt;
&lt;DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;Pressure to increase the speed and cost-effectiveness of IT innovation.&lt;/FONT&gt;&lt;/DIV&gt;&lt;/LI&gt;
&lt;LI&gt;
&lt;DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;Above all, the need to deliver a highly secure, reliable and interoperable IT platform for more predictable business outcomes.&lt;/FONT&gt;&lt;/DIV&gt;&lt;/LI&gt;&lt;/OL&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;These challenges may sound familiar to you. They did to me. Although, they are not new to the industry they remain critical for today’s business climate. What did I really learn from these conversations? More than ever, businesses want to become more dynamic or agile so they can transcend these challenges and seize new growth opportunities. &lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="mso-spacerun: yes"&gt;&lt;FONT size=3&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;In addition to these important industry conversations, the Microsoft team thinks deeply about upcoming trends, how businesses will be impacted and how our future platform innovations could help customers address the next wave of challenges. Our intent is to help customers become more dynamic through IT solutions. We use the term “Dynamic IT” to represent this thinking which greatly shapes innovation within the company. These innovations are then delivered to market through our flagship products and technologies. &lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="mso-spacerun: yes"&gt;&lt;FONT size=3&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;In fact, we are in the final stages of preparing for the largest Developer and IT Professional launch in the company’s history. We recognize that IT and Development organizations are critical in building and running powerful and agile technology solutions that open the door to new opportunities and let people do their best work. So, why not host a series of global events to celebrate the unsung heroes of business, the Developers and IT Professionals? At these community events, we will officially usher in the 2008 wave of innovation from Microsoft Server and Tools business including Visual Studio 2008, Windows Server 2008, and SQL Server 2008. Once our technology is in the hands of the Developers and IT Professionals, watch the real innovation begin.&lt;/FONT&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&amp;nbsp;&lt;/P&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/BLOCKQUOTE&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=7143668" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/stevengu/archive/tags/Application+Platform/default.aspx">Application Platform</category><category domain="http://blogs.msdn.com/stevengu/archive/tags/developers/default.aspx">developers</category><category domain="http://blogs.msdn.com/stevengu/archive/tags/Dynamic+IT/default.aspx">Dynamic IT</category><category domain="http://blogs.msdn.com/stevengu/archive/tags/IT+Pro/default.aspx">IT Pro</category></item><item><title>Customer Visits and Conversations </title><link>http://blogs.msdn.com/stevengu/archive/2007/09/28/customer-visits-and-conversations.aspx</link><pubDate>Sat, 29 Sep 2007 04:48:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:5190460</guid><dc:creator>Steven Guggenheimer</dc:creator><slash:comments>1</slash:comments><comments>http://blogs.msdn.com/stevengu/comments/5190460.aspx</comments><wfw:commentRss>http://blogs.msdn.com/stevengu/commentrss.aspx?PostID=5190460</wfw:commentRss><description>&lt;BLOCKQUOTE&gt;
&lt;P class=MsoNoSpacing style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;The last few weeks have been pretty busy with customer visits and talks.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;The breadth of the conversation is extremely vast and heads along a few paths.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;One path is a conversation on technology trends and areas of investment for the industry and the company.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;These range from virtualization, to services (software services as opposed to consulting services), to business processes and modeling to user experience and more.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;The other path being along more traditional platform conversations and the mapping of technology to business challenges.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;In both instances the connection between the core infrastructure and the application platform is of keen interest, and how the bridges between the Business and IT, IT and Development, and the Development and the Data Center are made stronger is another key conversation.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;While we have more options and tools to enable agility and flexibility these come at the cost of more complexity.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;So we have to develop solutions that look across the entire application lifecycle and how we connect business, development and IT together in order to make significant gains based on new technologies, versus creating a further quagmire to wade through.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNoSpacing style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNoSpacing style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;From the Microsoft standpoint we are making significant investments in each of these areas and working to insure that individual products and technologies are built with the total solution in mind so we can build, run and manage applications (and our environments) in a more agile and cost effective way over time.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;There is a lot of depth in any one of these conversations so maybe I’ll start tackling them as we go forward&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNoSpacing style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNoSpacing style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT face=Calibri size=3&gt;Big game for the Seahawks this weekend and some good rugby going on with the Rugby World Cup 2007.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;If you want a fun site for rugby content check out &lt;/FONT&gt;&lt;A href="http://www.rucku.com/" mce_href="http://www.rucku.com/"&gt;&lt;SPAN style="COLOR: windowtext"&gt;&lt;FONT face=Calibri size=3&gt;www.rucku.com&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Next week I’ve got some more customer and partner visits in the US and Europe so looking forward to further discussions to see what’s people are thinking about as we come out of summer and into fall.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;I want to thanks the folks on my team for the nice comments &lt;/FONT&gt;&lt;SPAN style="FONT-FAMILY: Wingdings; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-char-type: symbol; mso-symbol-font-family: Wingdings"&gt;&lt;SPAN style="mso-char-type: symbol; mso-symbol-font-family: Wingdings"&gt;J&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;FONT face=Calibri&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=5190460" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/stevengu/archive/tags/Application+Platform/default.aspx">Application Platform</category></item></channel></rss>