Microsoft Surface Completes Deployment with Vodafone
Microsoft Surface lands and deploys in a big way in over 60 Vodafone flagship stores across seven European markets.
Customers in Germany, Ireland, Italy, Netherlands, Portugal, Spain and the United Kingdom can now engage with Surface to explore the services and features that are part of the Vodafone 360 offering. A suite of innovative internet services for the mobile and PC, Vodafone 360 gathers all of a customer’s friends, communities, entertainment and personal favorites (i.e., music, games, photos and video) in one place giving users an integrated mobile internet experience.
Vodafone and Microsoft worked closely with Microsoft Consulting Services to create a custom retail application designed to enhance Vodafone’s assisted sales scenario.
The customized application includes a video introduction to the Vodafone 360 experience and an interactive tour of Vodafone 360 features and capabilities. When the Vodafone 360 mobile devices, shown in the store, are placed on the screen it opens up additional content that lets the customer compare and contrast features and price plans of the range of Vodafone 360 mobile devices.
Microsoft Surface’s massive multi-touch technology enables multiple users to interact freely with content and compare their findings, rather than leafing through paper brochures. Vodafone sales personnel can use Surface to create a more personalized and engaging retail experience for their customers while interacting with them face-to-face.
At Vodafone, the latest product information is updated to Surface from a central location for each country. This creates an efficiency of distribution that is only possible with digital content. And yet, with Surface, the digital content handles intuitively like a brochure.
If you’re in Germany, Ireland, Italy, Netherlands, Portugal, Spain or the United Kingdom, why don’t you head down to your nearest flagship Vodafone store and see if they’ve deployed Microsoft Surface. If so, we’d love to hear what you think of the experience!
