Dvorak talks about marketing at Microsoft.  I must say that quite often I must agree with him.  Although there is a gradual (and I mean very slow) shift of power from development to marketing, today development is still king. 

There are pockets at which this is not true, but when that's the case, we usually lead the market TOO much and then don't put enough resource behind these investments to really make these break through successes.  Look at the amount of money Apple spent on the IPod advertising and marketing vs. the amount we spend on Portable Media Center.  I don't think any average joe knows that there is even such a thing as a PMC.