The following link details a study carried out by Keystone Strategy Inc as to why IT matters to midsize firms - because it enables profitable business growth.

IT capability helps companies grow.  This study of over 600 medium-sized global firms shows that IT capability is highly correlated with profitable business growth.  The data indicates that IT accelerates firm growth because it enables firms to scale -- an ability to manage increases in the complexity of their business processes, organisation and business model.  Firms with business process scalability find it easier to overcome obstacles to growth, differentiate themselves from competitors, and quickly capitalize on opportunities.  IT does matter.  It is an essential ingredient in long-term business success and not merely a commodity that adds little to the firm’s ability to thrive.  IT drives growth.  

http://www.microsoft.com/midsizebusiness/businesssummit/keystone.mspx

Posted By Fee Nolan