A worthwhile read - “Guide to Profitability in SMB”
This latest report (Apr 08) on the SMB market from Microsoft has been published with Computer Reseller News and quantifies the market opportunity based on recent AMI-Partners research as well as how to exploit the opportunity. In addition Microsoft resources available are outlined.
The overall message is that partners who get the market approach right will realise significant opportunities - £22bn anticipated growth in 2008! (AMI-Partners research). As well as quantifying the market opportunity for partners the research uncovers top business concerns for the SMB: competition, profitability, finding/retaining talented employees, and increasing customer satisfaction. The research also shares the fastest growing IT goals for SMB – hosted applications, better operational management, Voice over Internet Protocol (VoIP), and increased communication and collaboration both within and between office locations. A worthy read!
Download the Guide to Profitability in SMB:
