Innovation = Profit?
You're a developer, architect, maybe even CTO at a software company. You're constantly challenged to decide should we innovate, increase support in existing products, change our roadmap, start from scratch...
You've got a lot on your mind, it's not easy. I know because I go out with my team to speak with lots of partners and am starting to really understand the many challenges you face.
A recent paper released by IDC helps provide justification for those that work a bit harder, innovate a bit faster, and work with Microsoft a bit closer.
The software industry is facing growth rates of 7.7% up to 2010 but competition and customer expectations are increasing. It's not easy, but we're trying really hard to help technical people innovate and stay ahead - this paper shows those efforts are paying off for our partners.
Read the paper here.
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