About Dominic Citino

I am responsible for eCommerce and cross-channel retailing for Microsoft’s Retail Industry Team. In this capacity, I have worked with many global retailers to assess eCommerce and cross-channel retailing strategies and how technology and business processes can be used to accomplish strategic initiatives. I leverage my background in retail supply chain and consumer experience technology to align retailers’ customer facing application portfolios with the realities of retail enterprise applications and enterprise data paradigms. Prior to joining Microsoft, I held positions at Oracle Retail, Retek, and Accenture. At Oracle Retail, I was a product manager responsible for supply chain execution systems. While at Retek I held functional architecture responsibilities for Retek’s supply chain execution systems, including integration with other ERP functional areas such as merchandising, financials, order management and point-of-sale. In my role at Accenture, I was responsible for leading custom development and implementation teams for large retail ERP projects, including direct-to-consumer operations. I have been quoted in industry publications and have lectured at a variety of venues. My retail solutions experience includes verticals such as hypermarket, grocery, specialty, soft lines, C-store and hard lines. This experience included traditional brick-and-mortar as well as multi-channel fulfillment models.

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