MSN Health and Fitness gets cool new dashboard on Search results
It seems like Microsoft is putting the Medstory acquisition to good use. MSN Health and Fitness now uses Medstory technology for Search results. When you search, you get results with a cool dashboard on top. This dashboard has categories and related terms in those categories. You find the usual terms you expect to see, and then some you don't expect. To me that is the value. The serendipitous nature of discovering related terms is extremely valuable and one that you do not usually find in a search engine. You usually find information about exactly what you are looking for, but not related important information.
Let me demonstrate. Say your query term is pregnancy. This is what the results look like.
In the related topics section, you find expected terms like prenatal care and pregnancy tests. That is good. However, you also find terms like Fish Oil. Clicking on that leads you to realize taking Fish Oil when you are pregnant leads to better hand-eye coordination for the child. Related, important information that you normally would not find without a lot of searching.
Color me impressed.
- Venkat
