Welcome to MSDN Blogs Sign in | Join | Help
Post-winHEC Post

WinHEC 2007 seems to have gone well. UMPC exposure was pretty-decent. Bill Gates showed off UMPCs in his keynote. I presented a session on UMPCs (somewhat ambiguously titled ‘UMPC Ecosystem’ – I’ll post a link to the slides when they become public) and assisted my colleague Jeremy White on his UMPC ‘chalk talk’ (titled ‘Origami Experience and UMPCs’). Plus we had a UMPC booth at the tech ‘pavilion’ demonstrating several UMPCs to a continuous stream of the enthused, the curious, and the plain ol’ confused. After several days of non-stop reiteration and messaging of the UMPC potential, it was a highpoint to hear a member of the press in the audience speak up and say, “I finally get it – it’s a PC. That’s great. And so much less confusing than the previous messaging”. A similar sentiment was expressed in a nice little follow-up article (worth-reading) by David DeJean (InformationWeek) titled “Ok, So I Was Wrong About Origami”.

[Personal-Lesson-Learnt-Dept.]: Before I went to WinHEC, I had received the standard internal pre-conference warnings guidance to be careful about what I said in such a public setting, and especially about what I said to the press. Despite my initial skepticism (“How bad can it be?” mused the uninitiated author, naïvely…J), I’m sorry to say the advice was spot on. Some of the subsequent press reports I’ve read about my session feel positively surreal (especially as I sit there comparing what it was I said and intended to what it was folks apparently heard and reported…). Even stranger is the bizarre chinese whisper manner in which the reports are evolving, as secondary sites glean material from previous reports and then rehash/rerelease into the ether, introducing genetic drift (aka mutations) in real time. So, if reports are to be believed, in addition to actively giving interviews at WinHEC (which I wasn’t aware I was doing, unless open Q&A countsJ) I also apparently made major formal announcements about future UMPC specifications (and to think I thought I was just talking about what’s possible J)! If you do have an intense desire to read WinHEC reports, Mary Jo (ZDNet) got it largely right and you can kind-of skim this piece by Todd Bishop (Seattle PI). Anything more sensationalist, I advise taking with a pinch of salt…J.  [Next time though, no prizes for guessing who’ll be watching what he says like a hawk…J]

Hopefully though, at the end of the day, we made some dent into some of the existing UMPC confusion, made some incremental additions to the overall UMPC momentum, and possibly even won a few new UMPC converts... so all in all, seems to have gone well.

 

 

Posted: Monday, May 21, 2007 2:59 AM by VikramMadan
Filed under:

Comments

Steve Paine said:

The 'new' Origami spec was funny to read. Mainly non-umpc blogs getting over-excited looking for news in their 10 second glance over an RSS feed before they go to work!!

I'm seeing a lot more 'UMPC - stuffing' into tech blogs since CES. These guys know UMPC is going to be big soon and want to get the keyword into Google. It doesnt really help anyone unfortunately.

S.

# May 22, 2007 3:33 AM

Michael Molin said:

Hello Vikram,

Thanks for the post. I like this part of Craig Mundie's <a href="http://www.microsoft.com/Presspass/exec/craig/05-15-2007WinHECMundie.mspx">keynote</a>:

"So, here we might expect that a lot of these people are going to live in an environment, maybe a rural village. The one thing that we do know today is that those people, they're buying computers. They happen to call them cell phones. Cell phones today and in the next few years will have microprocessors that rival the performance capabilities of the things that we all designed for and used as desktops not that many years ago. And the ability to use these not just for the traditional telephony activity but for other applications is going to become increasingly important."

Also, thank you very much for your site - it's wonderful - cartoons, poetry, games, music.

Michael

# May 23, 2007 6:09 AM

Mickey Segal said:

The member of the press who said “I finally get it – it’s a PC. That’s great. And so much less confusing than the previous messaging” may not have been as clueless as depicted.  

The previous marketing of tablets was all about having a computer you can draw on.  Most people's reaction is "cool, but I won't buy one".

If you finally got across the message that UMPCs are full PCs that you can carry in your pocket you have finally gotten through to people.

# May 23, 2007 8:25 AM
Leave a Comment

(required) 

(required) 

(optional)

(required) 

  
Enter Code Here: Required

Comment Notification

If you would like to receive an email when updates are made to this post, please register here

Subscribe to this post's comments using RSS

Page view tracker