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Searchers use Live Search Local to quickly find local businesses. As the owner of a business, you have the ability to update the information shown to searchers, including your business address, telephone number, and customer ratings, all with the click of a button.

How do you find the Live Local Listing Center

Easy, go straight to http://llc.local.live.com or find the link on the Webmaster Center (http://webmaster.live.com) titled Business Listing. image

Once you've found the Live Local Listing Center, you can update your information in 4 easy steps:

1. Check to see if your listing exists and add details

Tell us the name and location of your business; we'll review the data for the listing and ask you to provide additional information, including details for contacting you as the owner of the listing. (For more on how we handle personal information, see our privacy policy).  

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To get the most out of your listing with Live Search, you can also add other information about your business such as:

  • Additional phone numbers
  • Web pages associated with the listing
  • Email addresses
  • Hours of operation
  • Payment information
  • A photo
  • Business description details

2. Add Categories to your listing
Add additional category information to help Live Search identify the type of business you are listing. In the example below, a Starbucks location is categorized as "restaurant" with a sub-category of "coffee". In addition we added the category "espresso & tea". Make sure that any categories accurately represent your business.

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3. Review listings for correctness
After adding your business details and verifying your category information, review your listing to ensure that everything is shown correctly.

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4. Submit the update
Once your information is correct, accept the Local Listing Center service agreement and Microsoft online privacy statement, and submit the listing to Live Search.

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5. Verify your ownership (first time visitors)
In order to verify and protect your ownership of the listing, we send you a verification mail with a pin. The pin is associated with your Windows Live ID and allows you to manage your listing in the future.

Logging back in to the Local Listing Center and entering your pin is your final step in updating your local listing.

If your business moves, changes phone number or needs to be removed from the index altogether, you can take care of these issues and more by returning to the local listings center and following the steps described in this post.

-- Jeremiah Andrick, Live Search Webmaster Center

As a member of the Live Search Webmaster Team, I'm often asked by web publishers how they can control the way search engines access and display their content. The de-facto standard for managing this is the Robots Exclusion Protocol (REP) introduced back in the early 1990's. Over the years, the REP has evolved to support more than "exclusion" directives; it now supports directives controlling what content gets included, how the content is displayed, and how frequently the content is crawled. The REP offers an easy and efficient way to communicate with search engines, and is currently used by millions of publishers worldwide. Its strength lies in its flexibility to evolve in parallel with the web, its universal implementation across major search engines and all major robots, and the way it works for any publisher, no matter how large or small.

In the spirit of making the lives of webmasters simpler, Microsoft, Yahoo and Google are coming forward with detailed documentation about how we implement the Robots Exclusion Protocol (REP). This will provide a common implementation for webmasters and make it easier for any publishers to know how their REP directives will be handled by three major search providers, making REP more intuitive and friendly to even more publishers on the web.

Common REP Directives and USE Cases

The following list includes all the major REP features currently implemented by Google, Microsoft, and Yahoo. We are documenting the features and the use cases they enable for site owners. With each feature, you'll see what it does and how you should communicate it.

Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler identifies itself. Apart from the identification by user-agent, each of our crawlers also supports Reverse DNS based authentication to allow you to verify the identity of the crawler.

1.Robots.txt Directives

Directive Impact Use Cases
Disallow Tells a crawler not to crawl your site or parts of your site -- your site's robots.txt still needs to be crawled to find this directive, but the disallowed pages will not be crawled 'No crawl' pages from a site. This directive in the default syntax prevents specific path(s) of a site from crawling

Allow

Tells a crawler the specific pages on your site you want indexed so you can use this in combination with Disallow. If both Disallow and Allow clauses apply to a URL, the most specific rule – the longest rule – applies.

This is useful in particular in conjunction with Disallow clauses, where a large section of a site is disallowed, except a small section within it.

$ Wildcard Support

Tells a crawler to match everything from the end of a URL -- large number of directories without specifying specific pages (available by end of June)

'No Crawl' files with specific patterns, for e.g., files with certain file types that always have a certain extension, say '.pdf', etc.

* Wildcard Support Tells a crawler to match a sequence of characters (available by end of June) 'No Crawl' URLs with certain patterns, for e.g., disallow URLs with session ids or other extraneous parameters, etc.

Sitemaps Location

Tells a crawler where it can find your sitemaps.

Point to other locations where feeds exist to point the crawlers to the site's content

2. HTML META Directives

The tags below can be present as Meta Tags in the page HTML or X-Robots Tags in the HTTP Header. This allows non-HTML resources to also implement identical functionality. If both forms of tags are present for a page, the most restrictive version applies.

Directive Impact Use Case(s)
NOINDEX META Tag Tells a crawler not to index a given page Don't index the page. This allows pages that are crawled to be kept out of the index.
NOFOLLOW META Tag Tells a crawler not to follow a link to other content on a given page Prevent publicly writeable areas to be abused by spammers looking for link credit. By NOFOLLOW, you let the robot know that you are discounting all outgoing links from this page.
NOSNIPPET META Tag Tells a crawler not to display snippets in the search results for a given page Present no abstract for the page on Search Results.
NOARCHIVE / NOCACHE META Tag Tells a search engine not to show a "cached" link for a given page Do not make a copy of the page available to users from the Search Engine cache.
NOODP META Tag Tells a crawler not to use a title and snippet from the Open Directory Project for a given page Do not use the ODP (Open Directory Project) title and abstract for this page in Search.

Other REP Directives

The directives listed above are used by Microsoft, Google and Yahoo, but may not be implemented by all other search engines.  Additionally, Live Search and Yahoo support the Crawl-Delay directive, which is not supported by Google at this time.

  • Crawl-Delay - Allows a site to delay the frequency with which a crawler checks for new content (Supported by Live Search and Yahoo).

Learn more

Going forward, we plan to continue this coordination and ensure that as new uses of REP arise, we're able to make it as easy as possible for webmasters to use them. Until then, you can find more information about robots.txt at http://www.robotstxt.org and within Live Search's Webmaster Center, which contains lots of helpful information, including:

There is also a useful list of the bots used by the major search engines here: http://www.robotstxt.org/wc/active/html/index.html

-- Fabrice Canel & Nathan Buggia, Live Search Webmaster Team

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If you’re the owner of a large website with lots of content, you’ve probably noticed that up to 10% of your traffic ends up on a “webpage not found” error page due to broken links or misspelled URLs. There are a lot of reasons users who visit your site might reach a 404 page, but how do you keep those customers from abandoning your site?

Today we’re announcing the Web Page Error Toolkit, a customizable web application that extracts keywords from the error page response and uses them to issue a query to Live Search or other search engine. The results are then shown in a custom error page that can actually help your user find information they need.

This Toolkit was born from necessity; our friends at Microsoft.com were looking for help in keeping customers who hit a 404 page for broken links or misspelled URLS engaged. In their case, they often see users searching for an address like http://www.microsoft.com/ XBoxHalo, hoping they’ll find information about the Halo game for XBox. The only problem is that this page doesn’t exist, so users get the default “We’re Sorry…” page and reach a dead end.

But thanks to the Web Page Error Toolkit, all www.Microsoft.com page errors are now redirected to search.microsoft.com, using parts of the original URL as the search term.

Now you too can download the Toolkit and use it to provide even tighter integration with site content management systems, or define your own logic to interpret 404 requests.

For example, prior to June, if you typed in http://www.microsoft.com/XBoxHalo you would have received the following error page:

clip_image002

But using the Toolkit, the site owner could create a custom 404 error page like the one below:

clip_image004

This customized page leverages the search results to create a richer experience that keeps your customers on your site while giving them the type of content they’re looking for.

As a Toolkit user, you have a wide choice of parameters to customize, from the look-and-feel to the sites to include in your search. Most importantly, you can easily provide your own implementation of the keyword extractor interface provided. And we were careful to ensure that the proper status codes are returned on 404 (and other error pages). In addition, Meta tags are used to prevent search engines from indexing the error page or following the links.

If you run a website and would like to use the Toolkit, learn more at http://dev.live.com/blogs/livesearch/archive/2008/06/02/WebPageErrorToolkit.aspx.

Give it a try and be sure to let us know what you think at our forums.

--Jeremiah Andrick, Live Search Webmaster PM

The long awaited second annual SMX Advanced is less than one week away and we felt it necessary to tell you that we are a little more than excited about this event.  We can't wait to have Search Community in our own backyard and because of this excitement we have decided to throw a party.

On the night of the 2nd we invite all participants for the conference to join us at the Olympic Sculpture Park for the SMX Advanced 2008 Welcome Reception.   Doors for this event will open at 6:00PM and will stay open until 9:00PM. Be ready for a good time, there will be a DJ, Food, Drinks and of course what would the party be without break dancers!

Not just here to Party

After the fun, we are excited to announce a full slate of Microsoft speakers for both main part of the conference and the following Developer Day.  We hope you will join us for the following sessions and be sure to come to the booth in the expo hall if you have questions for the Live Search or the Microsoft Advertising team.

See you soon in Seattle!

Keynote:
Kevin Johnson,
President, Platform & Services Division
Opening Keynote,  9:15am-10:00am, Jun. 3, 2008

Session Speakers & Panelists:
Nathan Buggia
Lead Program Manager Live Search Webmaster Center
- Bot Herding , 1:30pm-2:45pm, Jun. 3, 2008  
- Search Friendly Development, 9:00am-10:00am, Jun. 4, 2008

Nikhil Kothari
Software Architect
- Platform Considerations for the Microsoft Stack and LAMP Stack
  10:45am-12:00pm, Jun. 4, 2008

Thomas Deml
Senior Program Manager, Internet Information Services (IIS)
- Platform Considerations for the Microsoft Stack and LAMP Stack
  10:45am-12:00pm, Jun. 4, 2008

Derrick Wheeler (Panel Speaker)
Senior SEO Architect, Microsoft.com
- Expert Technical Review of Your Website 3:15pm-4:30pm, Jun. 4, 2008

Natala Menezes (Panel Speaker)
Product Manager, adCenter
- Amazing New PPC Tactics 3:15pm-4:30pm, Jun. 4, 2008

 

-- Jeremiah Andrick, Live Search Webmaster Team

A few months ago we announced two new features to MSNBot to reduce the burden of crawling on your website. These were part of a series of improvements we’re making to our crawler during the Spring to increase the freshness and breadth of content in our index. As part of these latest improvements, you may notice an increase in the amount of traffic from MSNBot starting over the next couple weeks. If you notice any issues with MSNBot, please make sure to drop us a note on our Crawling Feedback & Discussion Forum so we can investigate.

This is a great time to take a look at your robots.txt file (and meta tags) to make sure that you are not inadvertently blocking robots from content on your site you may want indexed. Also, if you feel that MSNBot is crawling your site too frequently, you can use the crawl delay directive in robots.txt. Please refer to the MSNBot support page for more information. Here are a few recommended settings:

Slow (wait 5 seconds between each request)

Crawl-delay: 5

Really Slow (wait 10 seconds between each request)

Crawl-delay:  10

Note that setting the crawl delay reduces the load on your servers, but it also increases the amount of time it will take MSNBot to index your website (proportional to the length of the delay), and possibly make it more difficult for your customers to find your site on Live Search.

Another great way to reduce the impact of MSNBot on your website is to enable HTTP Conditional GET and HTTP Compression as outlined in our prior blog post.

-- Nathan Buggia, Live Search Webmaster Center

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Webmasters, you may already have heard, but our friends on the adCenter team launched a new community portal today in an effort to assist and enable advertisers. We want to encourage you, whether you are currently using adCenter or not, to visit.  Features of the site include:

  • Product/Service specific blogs
  • Categorized User Forums
  • Multimedia Distribution including video interviews, audio podcasts and training videos
  • User profiles

The community team at adCenter wants the community  to be a place for two way communication between Microsoft adCenter and the advertiser community. If you are an adCenter Advertiser, using adCenter Analytics or developing through the adCenter API, www.adCenterCommunity.com will be the one place to visit for all adCenter updates, news, tips, tricks and best practices.

In the coming weeks and months, you'll get information, updates and assistance from Microsoft employees, but also from each other as some of the most knowledgeable users of adCenter's offerings and services are the customers!  Be sure to check out the user forums as they grow into a robust resource on everything adCenter and more. Enjoy!

-- Jeremiah Andrick, Live Search Webmaster Team

Today we're pleased to announce an update to the Sitemaps Protocol, in collaboration with Google, and Yahoo! This update should help many new sites adopt the protocol by increasing our flexibility on where sitemaps are hosted.

Essentially, the change allows a webmaster to store their sitemap files just about anywhere, using a reference in the Robots.txt file to establish a trusted relationship between the sitemap file and the domain or folder.

Here's how it works: Say you run a web site like MSN.com, which has a bunch of sub domains like health.msn.com, travel.msn.com and moneycentral.msn.com. And, due to a technical requirement, you would like to host all of your sitemaps in one location like sitemaps.msn.com. Until now the protocol did not support this scenario, each sitemap would have needed to be hosted directly under the domain it described. This update now introduces support for this scenario, with the requirement that you simply include a reference to the sitemap in your Robots.txt file. For example, moneycentral.msn.com/robots.txt would need to include this line:

Sitemap: http://sitemaps.msn.com/index_moneycentral.msn.com.xml

The catch is that all the URLs in the sitemap file all need to be within the same domain as the robots.txt file (i.e. moneycentral.msn.com/* in this example). Note that this applies equally for sitemap index files and for compressed files.

Here are a few other useful notes about our implementation:

  • We support multiple "Sitemap:" references in your robots.txt files
  • We recommend you limit the size of your robots.txt file to less than 1 MB
  • If multiple sitemaps for a domain include the same URL with conflicting metadata (i.e. priority, change frequency, etc), we will disregard the metadata and just look at the URL.
  • Individual sitemap files should never be larger than 10 MB when uncompressed. This includes all sitemap file formats: XML, RSS and Text.
  • You can upload your sitemap in our Webmaster Tools
  • You can ping us with updates to your sitemap using our Ping URL:
    http://webmaster.live.com/ping.aspx?siteMap=[Your sitemap URL]

This change comes directly from feedback we received from webmasters, thank you for helping us improve our product! If you have any additional feedback or questions, please check out our Sitemap Discussion forum.

-- Fabrice Canel, Program Manager, Live Search Crawler

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In just hours, we will be heading to sunny Santa Clara California.  If you're going to be attending SMX West be sure to come see us at one of the Live Search or adCenter sessions, booths or  at the Search Bowl.  Both Nathan and myself along with lots of other folks from Redmond will be making the rounds and enjoying a little bit of sunshine (hopefully!).  

SMX West Keynote Panel

  • Brad Goldberg, Keynote
    Generation Next: Search In The Coming Decade

Search Session Speakers & Panelists

  • Raju Malhotra (Panel Speaker)
    Search 3.0: The Blended Search Revolution
  • Henry Hall (Q&A Speaker)
    Search 3.0: Video, Images & Blended Results
  • Kevin Hagwell (Q&A Speaker)
    Search 3.0: Local Search & Blended Results
  • Paul Dillon (Q&A Speaker)
    Search 3.0: Online Retail & Blended Results
  • Sean Lyndersay (Panel Speaker)
    Search 4.0: Will The Social Graph Change Search?
  • Nathan Buggia (Q&A Speaker)
    SEO 2.0 For Web 2.0 Sites
    Search Engineers Q&A
    Linking Q & A

adCenter Sessions

  • Mary Berk (Q&A Speaker) 
    Decrypting Quality Scores
  • Natala Menezes (Panel Speaker)
    Search Ads & Behavioral Targeting
  • Christopher Plambeck (Panel Speaker)
    Paid Search Roundtable

Hope to see you there! 

-- Jeremiah Andrick, Live Search Webmaster Team

Today we're pleased to announce several improvements in the crawler for Live Search that should significantly improve the efficiency with which we crawl and index your web sites. We are always looking for ways to help webmasters, and we hope these features take us a few more steps in the right direction.

  • HTTP Compression: HTTP compression allows faster transmission time by compressing static files and application responses, reducing network load between your servers and our crawler. We support the most common compression methods: gzip and deflate as defined by RFC 2616 (see sections 14.11 and 14.39). Compression is currently supported by all major browsers and search engines. Use this online tool to check your server for HTTP compression support.

    The following links provide configuration information for IIS, and Apache.

  • Conditional Get: We support conditional get as defined by RFC 2616 (Section 14.25), generally we will not download the page unless it has changed since the last time we crawled it. As per the standard, our crawler will include the "If-Modified-Since" header & time of last download in the GET request and when available, our crawler will include the "If-None-Match" header and the ETag value in the GET request. If the content hasn't changed the web server will respond with a 304 HTTP response.

    To check if your site already supports the "If-Modified-Since" HTTP header, you can use this online tool to check your server for HTTP Conditional Get support. Alternatively, you can check using Fiddler for Internet Explorer, or Live Headers for Firefox. Each of these tools allows you to create a custom GET request and send it to your server. You'll want to make sure that your request includes the "If-Modified-Since" header like the following simplified sample:

    GET /sa/3_12_0_163076/webmaster/webmaster_layout.css HTTP/1.1
    Host: webmaster.live.com
    If-Modified-Since: Tue, 22 Jan 2008 01:28:49 GMT

    You should receive a server response similar to the following simplified sample:

    HTTP/1.x 304 Not Modified

    Check out MSDN for more information on using Fiddler for performance tuning.

    If you have not yet configured conditional get on your site, we would strongly encourage you to do so, as it can significantly help reduce server load as most browsers and crawlers already support this feature (e.g. IIS, Apache).

In addition to these two features there are many more improvements in performance that should help further optimize our crawling. As a result, we've also upgraded our user agent to reflect the changes, it is now "msnbot/1.1". If you think you are experiencing any issues with MSNbot, or have any questions about the updates, please use our Crawler Feedback & Discussion form.

-- Fabrice Canel, Live Search Crawling Team

That's a good question, and you've come to the right place.  If your site is not performing in Live Search or you are not being indexed by Live Search here are some steps you can take to change course and improve your rank.  First and foremost at Live Search ranking is free and you can't pay to boost your website’s relevance ranking.  We have a completely automated ranking process which takes into account a lot of different factors. These factors include web page content, the number and quality of websites that link to your pages, and the relevance of your website’s content to query terms.  So let’s work through the possible issues and what you can do…

1. Have you built great content?

I’m sure you hear this all the time, but this is always the first item you should consider when thinking about SEO, because it is the primary influencer of all the other factors. Quality content has a long shelf life, and will accrue many quality backlinks over its lifetime.

Top factors in creating great content

  • Make it unique – make sure your content gets noticed by ensuring that it isn’t just one of a million similar articles. Find a way to make it different by focusing on a different subject, taking a different perspective, or making it entertaining.

  • Use the customer’s language – many times customers will use different words and phrases than you to describe your product or what they are looking for. For example, for a long time Microsoft’s official web site for Visual Basic did not rank well for the term VB, because our internal branding guidelines required that we always refer to the product by its full name. So customers were searching for “VB”, and none of our pages used that term.

  • Know what keywords to use – make sure that you use keywords that are important to your company or site within your pages. For example, if your business is located in a specific town, make sure you include the name of that town in your site, along with common words that describe what you do. Be careful not to get carried away using too many keywords.

  • Write good HTML – as you write content, make sure that you are using HMTL tags appropriately, so that search engines can more easily understand your content. For example, make sure your important keywords show up in title tags, header tags and anchor text. And put descriptive text in the alt tags on your images.

Articles on building great content

Examples of great content

  • Digital Photo Review – they seem to know more about every digital camera than even the original manufactures of those cameras. And they have all those hi-res photos to make the shutterbugs drool…
  • PinchMySalt.com – a site that is notorious for tasty recipes and beautiful photographs.
  • BentoYum.com – Have a great product you want to sell? Why not create a blog showing potential customers all the different things they could do with it?
  • Amazon.com – they do a great job supplementing “the same old product descriptions” with some of the best user generated content on the web.

Creating a lot of good content is hard and takes a lot of time. But, you don’t have to do it all at once. The first thing I would recommend is to look around your office/ business and see if you don’t already have some great content lying around that you could put on the web. Do it. Then look for ways that you can incorporate building good content into your existing business routines.

2. Do you have 10 high quality sites linking to you?

Okay, so 10 isn’t really a magic number, but the more links you have from high quality, related, websites the better your site is going to be indexed and ranked by Live Search. Use our Webmaster Tools to see who’s linking to your site.

Ideas for generating high quality inbound links

  • Start a blog – and write content that will give people a reason to link to your website

  • Join a reputable industry association – often times they will list their members and provide links to their websites. Examples could be a local rotary club, or a professional association like the American Medical Association.

  • Get involved with your community – participating with your community through blogs, forums and other online resources may give you legitimate reasons to provide links to your site.

  • Talk to a reporter – is there a potential story around your business? Or do you have helpful tips about your business people might be interested in? Pitch a story to a reporter or journalist, and they might give you a link.

  • Press Releases – if your company has a significant event, consider doing a press release through a site like http://prweb.com.

  • Suppliers and partners – ask your business partners if they would add a section to their website describing your partnership, with a link to your website. Or, if your suppliers have a website, perhaps they have a page where they recommend local distributers of their products.

  • Evangelize your site in the real world – with business cards, magnets, USB keys and other fun collectables

The process of building up these high quality links can take time, and we hear from many webmasters who have tried to speed things up by purchasing links, or participating in linking schemes. We recommend webmaster be very careful with these, as they can often end up hurting your ranking in the long run by providing you with only low quality links that are often associated with spammy sites. If a link isn’t adding significant value to a website’s user, than it is most likely a low quality link.

3. Could your website be too advanced for a robot to understand?

Okay, so you’ve got great content, and tons of backlinks but you’re still not getting the results you’re looking for? It is possible that Live Search is having technical problems crawling your website. Here are a few common issues you should investigate:

  • Heavy use of Flash, AJAX, Images or Silverlight – if you’re using any of these Rich Internet Application (RIA) technologies extensively on your website, then your site may be too advanced for a robot to understand. We recommend building the structure and content of your site in HTML, and then using these RIA technologies to spice up the user experience. That way you get cutting edge, web 2.0 user experiences, and search engines can still crawl your site and send you lots of traffic.

  • JavaScript navigation – any URL that is constructed using JavaScript will not be visible to a search engine, so those pages might not get indexed. (Note: that ASP.Net does this extensively with their postback infrastructure. Use that feature sparingly.)

  • Robots.txt file – a surprisingly high percentage of Robots.txt files are misconfigured to inadvertently block Live Search or other search engines from crawling their sites. You can use our Robots.txt Validation tool inside our Webmaster Center to check your file and see if it is okay.

  • Frames – search engines can sometimes have a difficult time understanding and crawling frames in HTML. We recommend that you not use them.

A good way to test for this is to look at your website with Flash, Silverlight, JavaScript and Images turned off. This is how robots view your website, and it is a good bet if you find it difficult to navigate your website under these conditions, than so will each search engine’s robots. A good way to test this is to use the developer toolbar in Firefox, and turn all of those options off before you surf your website.

4. Have you submitted a sitemap?

Sitemaps help us ensure that we’ve discovered all the pages on your website. This is especially important if you have a new website that might not have a lot of other sites linking to it yet. You can read more about sitemaps at http://sitemaps.org.  

5. Still no luck, now what?!?

The last question you’ll need to ask yourself is if you might have been using any "aggressive" marketing tactics (aka Spamming). The best way to check is to log into the Webmaster Tools, verify your site, and check your dashboard to see if we’re blocking any pages in your website. If so, after you have addressed the issue, you can use the form to request reinclusion into the Live Search index.

If you’ve been through all 5 steps, and everything looks good (except your results on Live Search) then you should contact us on the Webmaster Center Forums, or if it is a sensitive issue, use our private Feedback form. We’ll do our best to research and resolve your issue in a timely manner. But to set expectations, there are tens of millions of websites and only 3 of us at the moment – so we may not be able to reply to every request as quickly as you would like.

And to all you experienced SEO professionals out there, please leave your favorite tips and examples of good content in the comments below for our readers!

-- Jeremiah Andrick, Live Search Webmaster Team

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Some of you may have noticed Google advertisements showing up in Live Search results today. We have identified and resolved the issue, and you should see these disappear over the next couple days.

google-ads

The issue stems from the way Live Search handles content disallowed by the Robots.txt file. We regularly check the robots.txt file of a site to ensure that we don't index and cache pages excluded by the webmaster. However, if we do find a link elsewhere on the web pointing to a page excluded by the robots.txt file, we may include the link and the anchor text in our index if we think it might be valuable to our users. Yesterday we accidently began including the links from the ads of Google AdSense customers. The issue has been fixed, and you should see the results disappear from our search results over the next couple days.

We'd like to thank Search Engine Land and several customers for contacting us earlier today, your feedback is much appreciated and helped us quickly identify and resolve this issue.

-- Nathan Buggia, Live Search Webmaster Center

Since the inception of the Live Search team a few years ago, we've been maniacally focused on one thing: relevance. We use the term relevance to mean that Live Search finds the answer to your question better than any other source - whether your question is best answered by a website, or a real-time traffic map. And with our recent Fall update our relevancy has improved dramatically - to the point where we think we've got the best product in some areas, and a highly competitive product in others. (Try it out, I dare youimages, maps, mobile, web, 1-800-225-5411).

One of the biggest challenges with relevancy is how to distinguish legitimate information from various forms of search spam. This is one area that we've made especially good progress in over the last 8 months through a suite of tools that helps us detect, evaluate and manage spam. One of these tools is an extension to MSNBot, giving us an additional way to detect cloaking. (It should be noted that not all cloaking is spam related and we do our best to take this into account, however, we still don't recommend cloaking in any situation).

The goal of the tool was simple, however there have been some well-documented short comings in our implementation that have impacted the reporting metrics of some websites. We have been listening to the feedback over the past couple months and continuing to optimize the tool to eliminate these issues:

  • AdSense/Overture reporting - Initially there was a bug in our crawler that caused it to download all content on your page, including ad blocks. We have since fixed this issue by blocking requests to Google and Overture to preserve the integrity of your reporting.

  • Distort site statistics with unfilterable bot traffic - Webmasters have also reported a high level of traffic coming from this bot, in some cases high enough to impact their logs in a statistically significant way. We have been continuing to optimize the crawler and most webmasters should notice the referrer traffic dropping to almost nothing over the next month.

  • Pollute HTTP logs with inappropriate terms - Another unfortunate issue is that we were using a common list of keywords for our testing that was not site specific. We have tuned this list and you should no longer see any keywords used that are not related to the content of your site.

  • Microsoft isn't responding to questions -  Webmasters who encountered these problems and reported them to Microsoft have not been able to get a satisfactory or timely response. We have created a forum specifically to answer your questions and comments. For sensitive issues, please use our feedback form to contact us privately.

Hopefully webmasters have also noticed these issues disappearing. If you are still experiencing any issues, please contact us before you block MSNBot, to see if we can address the issue.

We're inspired by the relevancy improvements we've made this Fall, and have much more in the works for Spring. Please keep us in mind as you do your searching, and let us know how you think we can make search better.

Thank you,

-- Nathan Buggia, Live Search Webmaster Team

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If you're going to be attending either SES Chicago or Webmaster World Las Vegas, then stop by and check out one of the Live Search/ adCenter sessions, booths or exciting social events. I will be at the freezing cold (but intellectually stimulating) SES Chicago, while Jeremiah (PM Webmaster Tools) and Martina (Dev Manager Webmaster Tools) will be basking in the warm glow of the Las Vegas slot machines (aka, the one arm bandits).

Search Engine Strategies

  • Brad Goldberg, Orion Panel: Universal, Blended and Vertical Search
  • Brian Boland, Are Paid Links Evil?
  • Ziya Genceren, Online Maps: Plotting the Direction of Local Search
  • James Colborn, Personalization, User Data & Search
  • Christopher Plambeck, Search Engines on Click Fraud
  • Booth: adCenter / Live Search Webmaster Center

Webmaster World 2007

 Hope to see you there!

-- Nathan Buggia, Live Search Webmaster Team

We are glad you found your way to this blog. We, the Live Search Webmaster Team, have created this blog to help keep you informed on progress as we develop tools to assist you as webmasters. We will also be sharing from time to time on how to keep your site performing well.

We want this blog to be a place for two way communication between Live Search and the webmaster community because we understand that SEO’s and webmasters need this kind of information and the tools we are building to keep their sites performing well.

We know we have a lot of work still to do and we would like to get your feedback on the tools as well as suggestions for future tools.

If you are passionate about your site or you just want to find out what progress we are making on tools and statistics sign up for our RSS feed. So welcome and we look forward to hearing from you soon!

And don’t forget sign up for the Live Search Webmaster Center today!

Jeremiah Andrick, Program Manager – Live Webmaster Team

If you’ll be attending the inaugural Search Marketing Expo in London November 15-16, stop by and meet the meet Live Search Webmaster Team.  Nathan and Martina will be at the Live Search booth in the exhibit hall to meet you, answer your questions and to help you sign up to the webmaster center.

Also Nathan will be speaking at a panel Friday on Dealing with the Penalty Box.  Along with Nathan, the panel also includes a number of other really great industry influencers.  The panel will focus on what to do when you’ve had a site hit the search engine penalty box. Nathan will be there to talk through how to avoid the penalty box, along with how to be re-included.

The session should have time for lots of questions and we hope you will join the discussion on penalties and how communication with us might be improved. We hope you can make it to that event, but for those that can’t we will post some of the discussion and feedback following the event.

If you will be at SMX London, we hope you’ll make a point to stop by.

Jeremiah Andrick, Program Manager – Live Webmaster Team

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