We now have map integration with the events control - http://lab.msdn.microsoft.com/v20/MapEvents.aspx. This feature allows you to view the event location on a Microsoft Live Virtual Earth map. Open the event description and scroll over the push pin. This will open the map to the right. You can zoom in/out and scroll the map up/down and left/right from within the map interface.
Imagine the number of steps involved in looking up the location of this event in an online map engine. The idea behind this feature is to assist the user in discovering the location of the event without having to leave the confines of the page. This feature acts as a quick visual cue to the user; the event is either located nearby or requires some travel time. This helps in the ease and efficiency of event discoverability.
There are some known issues. Event locations for all 10 languages are not always found. Map data must be available from Live in order to render a location. Asian locations are the most challenging.
As always, let us know what you think.