Zainal Arifin

Innovation, Failure and Success

I just read this pretty good book The Riddle: Where Ideas Come From and How to Have Better Ones , and at the last chapter it suggests us to discuss these three important words to help us find our conceptual creativity. Innovation : Don't innovate, but

Generate new ideas using SCAMPER techniques

The SCAMPER system was developed by Bob Eberle which we can use to brainstorm new ideas and being creative. It's acronym of seven letters described below with examples on house improvement. Technique Example of questions to use Example for house improvement

We can't be always right

Nice excerpt from How to Win Friends & Influence People book: When Theodore Roosevelt was in the White House, he confessed that if he could be right 75% of the time, he'd reach the highest measure of his expectation. If that was the highest rating

Our listening level

As I read from this book , apparently there are five listening levels .We usually listen at one of these levels (from worst to best): We ignore the person We pretend to listen We selectively listen We attentively listen We do emphatic listening The last