Posted By Myriam Semery Windows Embedded BG Lead
The 14th International Scala Conference took place in Amsterdam recently, and I was invited to present Microsoft’s vision around intelligent systems to a panel of retailers from across Europe. My focus was on how intelligent systems enable a connected customer experience; specifically, how digital signage reinforces the brand and can be adjusted based on season, day of week, or time of day to more effectively attract target audiences in retail. But I also emphasized how competitive retailers need to turn challenges created by the “always connected” (or digital) shopper into opportunities to engage with customers and win their loyalty.
Outlining Microsoft’s vision for intelligent systems, in Amsterdam
The digital customer wants to seamlessly shop and purchase anytime, anywhere, using the device of his or her choice. Today’s “always connected” customer demands instant access to information, and that challenges retailers to deliver experiences that not only reflect the personal preference of each buyer but that execute seamlessly across all devices and channels, in a way that is engaging and brand-enhancing—and that ultimately drives repeat business. Because the store plays a central and diversifying role in any omni-channel strategy, it must be efficiently connected to enterprise systems for first-rate customer service.
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