Microsoft Dynamics Partner Community Blog

Microsoft Dynamics Partner Events, Information and Tips

October, 2010

  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics CRM Online Advertising Campaign Launched


    Last week, we took the wraps off of a new multi-million dollar Microsoft Dynamics CRM Online advertising campaign. The theme of the campaign centers on "Don't Get Forced. Get What Fits." and targets

    Jamie Tozzi, General Manager, US Microsoft Dynamics CRM, shares this information regarding the campaign...

    This week is a big week in the Microsoft Dynamics CRM Business! Capitalizing on the strong momentum of the Microsoft Dynamics CRM 2011 Beta release this quarter, we’ve just launched a multi-million dollar advertising campaign in the US to tell our story.

    As our partners, we invite you to join us in showing customers that Microsoft not only has a cloud CRM solution, but one that every customer should consider despite the noise our competitors may make in the marketplace.

    Campaign Overview

    The campaign will run through January 2011 with goals of increasing interest in Microsoft Dynamics CRM Online and competing directly with’s positioning and perception. The media plan will:

    1. Help Business Decision Makers see and experience Microsoft Dynamics CRM Online via high impact digital ads.
    2. Drive interest through engagement through our 30-day CRM Online trial.
    3. Provide opportunities to mobilize by joining the CRM conversation on social media sites, through PR outreach and at Microsoft-hosted and Industry events from now through June.

    This will also be the campaign providing air cover throughout the Microsoft Dynamics CRM 2011 General Availability launch period in 2011 and will deliver more than 300 million impressions through advertising, PR and events.

    Take Action

    • At this time, campaign assets are not available for partner use. However, you are encouraged to reinforce the campaign messages of Ease of Use, Real Value and Real-Time Insight in your marketing efforts including your web site, presentations and other marketing materials supporting Microsoft Dynamics CRM Online.
    • Get familiar with the Microsoft Dynamics CRM Online campaign and talk with your customers about their CRM initiatives in preparation for the launch of Microsoft Dynamics CRM 2011.
    • Participate in the Microsoft Dynamics CRM 2011 partner readiness activities including several sessions to be held at the Extreme2010 Event November 7 – 10 in Las Vegas, and online readiness courses coming soon for those of you who could not attend the Partner Readiness Tour. (Content here.)
    • Host your existing customers at a Microsoft Dynamics CRM 2011 "Sneak Peek Event", leveraging the recommend resources located here. (Stay tuned for more partner opportunities to be announced soon as it pertains to customer events in early 2011.)
    • Take advantage of the promotional Microsoft Dynamics CRM Online 40% Year 1 CSA partner fees now through June 30, 2011 to help accelerate your CRM practice.

    Thank you for your continuing support of Microsoft Dynamics CRM. It’s time to set the record straight and tell our story now. Let’s go help our customers make the right decision and choose Microsoft Dynamics CRM!


  • Microsoft Dynamics Partner Community Blog

    Channel Development Meet & Greet Local Events


    One of the most common requests we get from partners is for Microsoft to help them build their partner channels. Jen Sieger, Senior Marketing Manager, Microsoft Solution Partner Marketing Team passes along this information regarding some new events coming to a city near you.

    Interested in building your partner channel? Partners like you have been asking for Microsoft to provide more opportunities to help connect with other Microsoft partners and build their channel. Over the course of the next several months we will be holding a series of local Channel Development Events for Microsoft Partners.

    These events offer a great opportunity to develop relationships with other Microsoft partners from your local area that have similar goals. You can also meet with other members of the Microsoft team to chat about your plans and challenges for the coming months.


    Part 1 (3:30pm – 4:45pm): Channel Development Best Practices Presentation from Harald Horgen, CEO of The York Group

    Part 2 (5:00pm – 7:00pm): Informal meet & greet with drinks and light appetizers.

    Please join us at one of the following events!

    Please RSVP by clicking one of the links above and registering through LinkedIn Events, or emailing Danae Colvin. We look forward to seeing you there!

    Stay tuned as more events are coming in January!


  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics Accreditation Exam Preparation Web Seminar Series


    There are new exam requirements associated with the previously announced changes to the Microsoft Partner Network, and the Microsoft Dynamics ERP and CRM competencies. Some of these exam requirements focus specifically on sales and implementation certifications. Onika Allen from our partner readiness team passes along information to help you prepare for these exams.

    We are excited to announce the availability of live web seminars that are offered to provide the background and tools that you need to effectively prepare for the Microsoft Dynamics Sales, Presales, and Implementation Methodology exams that are now available as a part of the Microsoft Partner Network.

    Microsoft Dynamics Sure Step Implementation Methodology Exam Preparation

    November 1, 2010 at 10:00 A.M. PST (90 minutes)

    During this web seminar, we will overview these key focus areas:

    • Preparing to Manage a Microsoft Dynamics Implementation with Microsoft Dynamics Sure Step
    • Managing a Microsoft Dynamics Implementation with Microsoft Sure Step
    • Managing Post Implementation Activities with Microsoft Dynamics Sure Step

    Microsoft Dynamics Sales Accreditation Exam Preparation

    November 3, 2010 at 10:00 A.M. PST (90 minutes)

    During this web seminar, we will overview these key focus areas:

    • Managing sales cycle profitability
    • Employing solution selling techniques and applying business processes in the sales cycle
    • Articulating the benefits of Microsoft Dynamics Sure Step to customers
    • Identifying and selling the value of a Microsoft Dynamics ERP solution
    • Performance analysis: Return on investment (ROI), Total cost of ownership (TCO), Internal rate of return (IRR), Payback period, Hurdle rate, Net Present Value (NVP)
    • Demonstrating the competitive value of a Microsoft Dynamics ERP solution
    • Solution and licensing knowledge
    • Sales Management knowledge

    Microsoft Dynamics Presales Accreditation Exam Preparation

    November 5, 2010 at 10:00 A.M. PST (90 minutes)

    During this web seminar, we will overview these key focus areas:

    • Employing solution selling techniques and apply business processes in the sales cycle
    • Performing prospect discovery
    • Delivering solution demonstrations
    • Demonstrating the competitive value of a Microsoft Dynamics ERP solution
    • Solution knowledge and licensing

    For those of you that are not able to attend the live web seminar, the recorded version will be made available within 24 hours for on demand viewing at the same link as above.


  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics GP 2010 Scalability Performance Benchmark White Paper


    Recently, the Microsoft Dynamics GP team completed three separate performance benchmark tests. Visit the Microsoft Dynamics GP blog to learn more about the recent tests that illustrate the incredible scalability of Microsoft Dynamics GP under heavy user, transaction, and processing volume.

    Partners and customers can download the white paper on CustomerSource.


  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics Academic Alliance - Collateral for Partners


    Finding and recruiting great talent has always been a challenge for many partners. Part of the challenge is not knowing the best places to look for talent. Sometimes these future superstars may be in your own backyard at your local colleges and universities.

    The Microsoft Dynamics Academic Alliance (DynAA) is a global program that provides no-cost licenses to educational institutions that want to use Microsoft Dynamics software for teaching or research purposes. Member institutions also receive a service plan including access to 50 support incidents, E-Learning, training manuals, and more. This program currently has over 1,600 members in 76 countries. For Microsoft Dynamics partners, graduates with Microsoft Dynamics experience can become loyal, productive employees who make critical contributions in serving customers and driving business growth. For this reason, creating relationships between DynAA members and Microsoft Dynamics partners is a key objective for FY11.

    The DynAA team has put together some great resources and collateral on PartnerSource for partners to use when engaging with member educational institutions.


  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics GP 2010 Demo Workshop


    Microsoft Dynamics GP 2010 has been in market for several months now, and we hope you've had plenty of opportunities to showcase the great new functionality of the latest product to your customers and prospects. If you are thinking of ways to build your knowledge and skills to better present an excellent demo based on Microsoft Dynamics 2010, then look no further!

    Attend this one-day instructor-led course to acquire the information and tools to use the Microsoft Dynamics GP 2010 VPC Demonstration Image. The course will focus on how to utilize the image during any given sales cycle and will provide guidelines and best practices for optimizing the VPC demo image. The goal of the course is to accelerate students’ understanding about how to use the VPC tool in all Microsoft Dynamics sales engagements.

    This course is being held in multiple locations across the United States throughout November and December 2010.

    Visit the Partner Learning Center to learn more and register.


  • Microsoft Dynamics Partner Community Blog

    Move Now - Microsoft Small Business Financials Transition Offer


    Do you have any of your customers running Microsoft Small Business Financials? If so, we have a great new offer to move those customers to a current Microsoft Dynamics ERP solution!

    Microsoft is excited to announce the "MOVE NOW" offer- a Microsoft Dynamics GP, Microsoft Dynamics NAV, and Microsoft Dynamics SL US-based promotion for existing customers of Microsoft Small Business Financials.


    Effective August 30, 2010, and available until the end of the business day (11:59pm CST), December 23, 2010.

    The promotion is comprised of up to a 100 % discount on your first 5 full system users and a 50% discount on users 6-10. In addition, limited A La Carte functionality is available at up to a 100% discount.

    The following Microsoft Dynamics GP a la carte functionality is eligible for the discount:

    • US Payroll (Up To 500 Users)
    • Payroll Direct Deposit
    • Federal Magnetic Media
    • Bill Of Materials
    • Integration Suite

    Visit PartnerSource to review example order sizes and pricing scenarios as well as offer terms, inclusions, and exclusions.


  • Microsoft Dynamics Partner Community Blog

    Announcing the FY11 Marketing Monarch Program


    Onika Allen from our partner marketing team passes along this note about a fabulous new training program for marketers. So, spread your wings and get ready to fly!!!

    Marketers! Don’t miss out on the opportunity to transform yourself into a Marketing Monarch. The FY11 Marketing Monarch program is for individuals enrolled in the Marketing Professional Community who have an interest in growing their marketing skill set. Whether you are a novice or a skilled veteran, the Marketing Monarch program will offer a week by week area of focus for you to educate yourself with web seminars, expose yourself to key resources, and receive tips and tricks delivered via LinkedIn.

    We look forward your transformation!


  • Microsoft Dynamics Partner Community Blog

    Gearing Up for Take Off - Microsoft Dynamics SL 2011 Partner Web Seminars


    We have a couple of fantastic web seminars scheduled for next month dedicated to preparing you for the upcoming launch of Microsoft Dynamics SL 2011 next year. These web seminars are ideal for a variety of roles across you organization - leadership, pre-sales, sales, marketing, and technical.

    Get Ready to Market Your Launch of Microsoft Dynamics SL 2011

    November 17, 2010 – 10:00 AM PST

    Microsoft is excited about the launch of Microsoft Dynamics SL 2011 and we want to help you capitalize on the anticipation. Attend this session to hear about the latest content, get updates on the available sales and marketing programs, and hear about relevant offers in market to help you create interest and accelerate deals.

    Microsoft Dynamics SL 2011: How to Deliver the Best Demos

    November 18, 2010 – 10:00 AM PST

    You know it, everyone knows it, demos are a critical part of any sales process that can make or break the deal. Come to this session to learn more about what Microsoft is doing to help you improve your Microsoft Dynamics SL 2011 demos. You will see the latest DemoMates, get an overview of all the presales tools available, and also hear about upcoming presales and technical training.

    We look forward to your attendance!


  • Microsoft Dynamics Partner Community Blog

    Microsoft Dynamics Community 2.0 Now Available!


    I'd like to echo Andy Leapaldt's blog from last week - Welcome to Microsoft Dynamics 2.0! - and state I'm super excited to see the launch of the new Microsoft Dynamics Community website! The Community gives customers, partners, and Microsoft team members the ability to network and share best practices through forums, discussions, videos and blogs.

    Please take a couple minutes to review Andy's post to understand all of the great features within this newly refreshed website!

    Additionally, with the Dynamics 2.0 Community launch, we've added a private Partner Community area for partners to network and collaborate through a series of "partner only" Ask the Community discussion forums. Topics include:

    • Microsoft Partner Network
    • Partner Growth & Profitability
    • Partner Training & Certification
    • Partner Marketing Programs & Resources
    • Partner Sales Execution
    • Partner Industry & Vertical

    Joining the Community is quick and easy! Simply log into PartnerSource using your normal Windows Live ID (WLID) authentication credentials. Then within your browser, open a new tab and navigate to the Community website, and click "Join Now!" from the upper right-hand corner. You should select that you already have a WLID, and your PartnerSource profile should carry over into Community. Next, you'll be asked to verify your account and complete a couple more profiling steps. Finally, navigate back to the Community homepage, click on Partner Community, and you now have access to submit discussions into the private partner forums.

    Throughout the rest of FY11, we'll also be expanding the number of bloggers within the Partner Community to supply the latest insights and trends specific to Microsoft Dynamics partners. By participating in the Dynamics Community, we hope it enables you to further grow your business, connect with other partners, and uncover great opportunities!


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