Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
We all know the standard theories behind the high cost of losing a customer. Such as, it costs about five times as much to recruit a new customer as it does to retain an existing one.
In recent months, the Microsoft Dynamics team surveyed partners to see what "best practices" could form a framework for driving existing customer revenue. The newly published Microsoft Dynamics Partner Guide – Marketing to Your Existing Customers – outlines 5 simple steps that you can follow to build new business with clients you already know.
Download the Microsoft Dynamics Guide for Marketing to your Existing Customers for additional guidance and actions. The guide is available in both International and U.S. versions.
Some pretty exciting Microsoft Dynamics CRM news to pass along today. For complete details be sure to visit the Microsoft News Center website.
REDMOND, Wash. — Dec. 6, 2010 — Microsoft has issued an ‘Open Letter’ to Salesforce.com customers inviting them to switch to Microsoft Dynamics CRM Online.
The letter was posted in the Western regional edition of today’s Wall Street Journal, complemented by a news release, and coincided with the start of Dreamforce, the annual Salesforce.com customer conference. With the letter, Microsoft aims to convince attendees that its customer relationship management (CRM) solution offers more value, said Jamie Fiorda, group product marketing manager for Microsoft Dynamics CRM.
As part of the letter, Microsoft announced a "Cloud CRM for Less" offer. Now through June 30, 2011, Microsoft will rebate eligible Salesforce.com and Oracle customers up to $200 for each user to make the switch to Microsoft Dynamics CRM Online. The offer can be applied for services such as migrating data or customizing the solution to meet unique business needs. Full terms and conditions can be found at CloudCRMforLess.com.
Attend these web seminar events to understand new programs and initiatives. Your hosts are individuals from the Microsoft Dynamics Operations team!
Microsoft Dynamics CRM Online & CSA Fees
December 15, 2010 – 10:00 AM Central
Introducing Microsoft Dynamics CRM 2011 on-premise and online. We will also be discussing CSA updates which will help you, the partner, understand the payment process.
Autobill Deep Dive
January 6, 2011 – 10:00 AM Central
In this session we will focus on Autobill and how you can manage your customer renewals through this automated process which becomes active in March 2011.
January 12, 2011 – 10:00 AM Central
Please join us to hear from our Project Services Manager Trisha Syverson Rygg will present information on ‘How to streamline your renewal process with Autobill’.
Our worldwide pricing team has implemented these changes to the Microsoft Dynamics price list publication rhythm.
In order to better align with the ERP sales cycle and to help partners streamline the administration process for placing orders, Microsoft Dynamics is pleased to announce that the Microsoft Dynamics Price Lists will be released on a new quarterly rhythm beginning in January 2011. This change originated directly from your feedback in our annual Microsoft Dynamics Operations Partner satisfaction survey. Microsoft values partner feedback and we want partners to know that we are listening and continuously working to make every interaction as simple as possible.
The new quarterly rhythm will help ensure that our Partners will have:
Visit PartnerSource for more information including the quarterly cycle schedule, transition period, and FAQ’s.
If you may have missed the special edition Insights newsletter sent on Monday, November 29, please make sure you review the following announcement that was addressed.
You still have the opportunity to impact your growth incentive discount for the 2 year license growth yet this December. The measurement time period is backed up one month so the year will be December – November. That means we have shifted the growth incentive periods with the new incentive structure to go from December – May and June – November.
This December could count twice for your organization as a onetime option/exception:
We want your organization to reach the highest discount possible with the new incentive structure so keep charging forward.
Please also take the time to review the updated Partner License Discount and BREP Discount video found on PartnerSource.