Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
A Blog Series for Microsoft Dynamics Partners by Kati Hvidtfeldt, US Microsoft Dynamics ERP Cloud Lead.
It is common knowledge that companies large and small are increasingly adopting cloud technologies. To tap into this demand, partners need to understand what motivates companies in their decisions to move to the cloud. Today we look at results from a Harvard Business Review Analytic Services global study of 1,500 business and technology leaders to gain insights into the reasons why companies who are using the cloud see it as a way to achieve competitive advantage. In subsequent blogs we will take a closer look at other findings.
The recent Harvard Business Review Analytic Services global study* uncovered “wide consensus” among business and technology leaders indicating that the cloud offers the means to solve important business problems, while incurring lower costs to implement and run.
The overwhelming majority of respondents—85%—indicated plans to use cloud tools “moderately to extensively” over the next three years, by 2014. More than half—57%—view the cloud as a source of competitive advantage for early adopters.
Those whose companies are already using the cloud report that they are already reaping the benefits. Business agility, lower costs and the ability to acquire and integrate new operations more quickly and easily are all important advantages that cloud adopters are finding.
Increased business agility was rated the most valued benefit, with 44% scoring it five out of five and an additional 34% scoring it 4 out of 5. Respondent comments associate agility (=speed) and flexible capacity with competitive advantage, enabling companies to capture or launch new business quickly. Without the advantage of cloud options, new business relationships that involve the management or acquisition of existing on-premise systems can require months requisitioning and deploying servers, with exorbitant infrastructure purchase and training costs. Being able to adapt applications for the cloud can enable companies to roll out quickly, with lower costs and the advantage of automatic system updates.
A key advantage cited by 64% of the adopters is the ability to test an idea more easily and at a lower cost, and then scale up or down based on how its viability proves out. And 61% agreed that the cloud platform enables efficient information sharing and collaboration—both internally and with customers and suppliers. By solving the technical problems, cloud lets organizations focus on the higher-level issues.
Cloud computing can transform how your customers and their organizations work, and can be a tool to achieve competitive advantage. Business leaders in companies who are cloud adopters agree that the cloud enables:
To learn more about how to incorporate cloud-based solutions into your business plans visit the Microsoft Dynamics Countdown to the Cloud page on PartnerSource. Go to www.microsoft.com/dynamics/growyourbusiness for resources that demonstrate to customers how Microsoft Dynamics ERP cloud, hybrid and on-premise solutions can benefit their businesses.
* This blog is based on findings reported in, “How the Cloud Looks From the Top: Achieving Competitive Advantage in the Age of Cloud Computing, a report by Harvard Business Review Analytic Services based on a survey of nearly 1,500 business and technology leaders.” Download the full report.
Our Microsoft Dynamics partner readiness and marketing teams are set to launch today this new series of web seminars targeted at marketing professionals within your organization. They’ve graciously put together this update to explain the value of attending the events.
The definition of Inbound Marketing is: A marketing strategy where businesses implement tactics to "get found" by customers.
Inbound marketing includes social media, SEO, your website and more. With such a diverse set of tactics and strategies where do you start?
There’s certainly no lack of information:
With so much information and so many approaches, how do you know where to start and how do you know you’re doing the right things for your business? The Marketing Fundamentals series will guide you through the basics of the components of any good inbound plan including your website, blogs, SEO/SEM and social media.
We’ll cover the key considerations you’ll need to determine which strategies you should implement including the REAL costs of these strategies. Each training will leave you with some key actions you can implement today.
Already have an inbound plan? Join us to see how your budgets, plans and resources line up and to pick up some extra tips and tricks you can apply.
Register for all of the web seminars on the Partner Learning Center.
If you regularly manage your partner organization’s orders, pricing, agreements and existing customer renewals you’ll definitely find these guidelines very valuable. The Operations team shares this update from PartnerSource.
The Microsoft Dynamics Global Partner Operational Guidelines have recently been updated and are now available here on PartnerSource for your convenience.
The Global Partner Operational Guidelines are a handy downloaded resource to provide Partners with quick reference information along with a comprehensive overview of the policies, procedures and guidelines related to the Operations Support and Services provided by Microsoft.
In this latest version, you will find new and revised content as well as improvements to the handbook layout based directly from partner feedback including:
For questions or help with topics not covered in the guidelines, please contact your Regional Operations Center.
If you aren’t currently signed up to participate in the Microsoft Dynamics Sales Professional Community, here’s another great reason get involved!
Please join us in congratulating the community members who performed well in Quarter 1 Fiscal Year 2012 and should be recognized for their outstanding sales results. Sales Leaderboards recognize top Sales Professional Community (SPC) members for quarterly sales results in the following categories: customer adds (SAEs), new sales revenue (SAEs), existing customer sales revenue (CSMs), across the Microsoft Dynamics ERP SMB, Microsoft Dynamics AX, and Microsoft Dynamics CRM space and are based on final sales results as reported in VOICE within the SPC Executive Summary pages for customer orders placed during Quarter 1 Fiscal Year 2012. The Sales Leader will be provided with a plaque commemorating their accomplishment.
Due to partner confidentiality, please access PartnerSource to view the leaderboards.