Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
If you missed Paul White’s new video on the Microsoft Dynamics Community website, his team has rolled out a refreshed version of the Microsoft Dynamics NAV Statement of Direction (SOD).
The Statement of Direction and roadmap for Microsoft Dynamics NAV gives you the overview of the roadmap and plans from 2011 and next 2-3 major releases.
Catch up on the exciting news by watching his video, and download the updated SOD from PartnerSource.
Let's start off the 2012 new year with an awesome incentive for you to ready yourself with Microsoft Dynamics AX 2012 courtesy of the United States partner readiness team.
Take one of four Microsoft Dynamics AX 2012 technical certification exams for a chance to be entered into a drawing to win one of two Samsung Series 7 Slate OR one of ten Limited Edition Star Wars Xboxes. This Sweepstakes starts on January 1, 2012, and ends on March 15, 2012.
Eligible exams include:
Visit PartnerSource for Official Rules.
Connector for Microsoft Dynamics is an integration solution which is targeted specifically at the Microsoft Dynamics product family. Connector provides an out of the box integration between Microsoft Dynamics CRM and Microsoft Dynamics ERP solutions.
According to the Connector for Microsoft Dynamics Blog, the Connector for Microsoft Dynamics Team is pleased to announce the latest release of Connector for Microsoft Dynamics! This release ensures that your Microsoft Dynamics ERP deployment will have the choice to integrate with Microsoft Dynamics CRM 4 on-premises or Microsoft Dynamics CRM 2011 in any deployment.
Visit the blog to find out where to download (from PartnerSource) the Connector for each of the Microsoft Dynamics ERP solutions.
Following the same format introduced last year, Microsoft will be hosting a series of webcasts designed to increase customer awareness and help customers understand how they can extend their current ERP investment. Ultimately the objective is to drive incremental Existing Customer License revenue, as well as Services and Consulting opportunities for you.
Focus areas for the webcasts include:
There will also be events highlighting the Connector integration between Microsoft Dynamics CRM and Microsoft Dynamics ERP.
The FY12 H2 webcast schedule and Through-Partner email invitations for Q3 can be found on PartnerSource.
Special guest blogger, Kristi Hofer, Microsoft Dynamics US Channel Manager, provides this update on the Microsoft Dynamics ERP volume business focused on the small and medium-sized business market.
SMB Prospect Engagement: Grow Your Business
On January 3, we brought in the New Year in the ERP Volume business by launching Phase 2 of our prospect-facing Grow Your Business site. To recap, the initial Grow Your Business launch in late September represented the first step in a multi-year strategy to drive US prospects to a business-value-centric online experience that ultimately gives them the opportunity to attend a relevant webinar, sign up for a Test Drive, or engage with a Chat representative. Phase 2 introduces engaging industry content that helps us not only demonstrate the industry capability for our Volume ERP products but does so in the context of a business conversation with real customers who have implemented solutions who are growing the business today as a result. We have seen great momentum in terms of traffic, prospects, and opportunities generated from the Grow Your Business site, with all opportunities going directly to our partners to drive SMB growth.
SMB Prospect Offer: Give me 5
The increased awareness we’re gaining through initiatives like Grow Your Business combined with the aggressive Give me 5 offer that runs through the end of June 22, 2012 should help us continue to gain traction with the SMB customer segment. Since the Give me 5 offer launched on October 3, we’ve seen extremely high uptake and expect to see this continue/grow in the second half of the year. If you haven’t already integrated this offer into your marketing plan, check out the variety of materials available on the Give me 5 PartnerSource page and consider where they would best fit within your existing efforts.
SMB Partner Incentive: Give me 5
To reward partners for driving SMB results, we also launched a substantial Partner Incentive that also ends on June 22, 2012. This partner incentive is available to all Microsoft Dynamics partners who drive 20+ qualifying customer adds from October 3, 2011 – June 22, 2012, with a payout of $25k – $60k paid in the form of a partner rebate based on performance. Many partners have made great traction towards this goal already, so we’re hoping we can reward this to many partners by the end of June! We will be launching a partner-facing portal to track qualifying adds and your status against the incentive shortly, so stay tuned!
Wondering what the hot topics are for the month of January? Worried you have to sift through volumes of articles on various websites? Don't worry. We have answers. Take a time out and watch our Microsoft Dynamics January 2012 PartnerSource North America Highlights video. You'll receive a quick update in 4 minutes!
(If you receive an error message, please click the video box to watch directly on YouTube.)
A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.
Building its web presence, Webfortis adopted the Microsoft Dynamics Marketplace, an online portal where customers can find partner solutions for Microsoft Dynamics. Says Marc Wolenik, CEO of Webfortis. “When customers can go to one place to find potential solutions, see the ranking of those solutions along with user reviews, and even try those solutions for themselves, there’s a real value to them. And when they see our solution at the top of those rankings, it’s certainly good for our brand and our business as well.”
Since adopting the Microsoft Dynamics Marketplace, Webfortis has seen growing traction for its social-media add-on for Microsoft Dynamics CRM called Parrot. From this traction, the company has even closed new business. Says Wolenik, “Providing our add-on on the marketplace has opened the door for deployments of Microsoft Dynamics CRM that exceed 100 seats.”
Read the full story: http://bit.ly/A46rj5
Last month our Marketing Monarch web seminar series focused on the Fundamentals of Inbound Marketing. This month will shift our attention to… yeah, you guessed it, outbound marketing!
Please join Barbara Pfeiffer from Nurture Institute as she covers the following topics.
Part 1 – Tuesday, January 10, 2012 at 11:00AM PT
We’ll review outbound marketing as a strategy and the keys to success. We’ll then drill down into the do’s and don’ts (and pros and cons) of outbound tactics including direct mail (and dimensional mail), email and telesales.
Part 2 – Tuesday, January 17, 2012 at 11:00AM PT
We’ll continue our drill down on outbound marketing tactics with a focus on nurture marketing (for prospects and customers); referral marketing and community marketing.
Part 3 – Tuesday, January 24, 2012 at 11:00AM PT
In our final webinar in the fundamentals series, we’ll focus on tactics, templates and ideas for building a powerful marketing plan. We’ll look at different models – inbound, outbound and integrated, as well as different budgeting options
Register for the 3-part web seminar series through the Partner Learning Center.
If you missed Errol Schoenfish’s post “Happy New Year with a NEW Statement of Direction” from the Inside Microsoft Dynamics GP Blog, his team has rolled out a refreshed version of the Microsoft Dynamics GP Statement of Direction (SOD).
Catch up on the exciting news by reading Errol’s blog and download the updated SOD from PartnerSource.
Here’s a great opportunity to learn more about the Windows Azure value proposition and ways to get started with development on Windows Azure.
The Windows Azure platform is a flexible cloud–computing platform that lets you focus on solving business problems and addressing customer needs.
Join Microsoft Dynamics ISV Architect Evangelist, Sanjay Jain (his blog), as he dives into Windows Azure and what it can do for your customer's business. Windows Azure relies on the three pillars: a simple, comprehensive, and powerful platform for the creation of web applications and services.
Visit the Partner Learning Center to register to attend this web seminar being held Wednesday, February 8 at 9:00AM PT.