Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
Last month our Marketing Monarch web seminar series focused on the Fundamentals of Inbound Marketing. This month will shift our attention to… yeah, you guessed it, outbound marketing!
Please join Barbara Pfeiffer from Nurture Institute as she covers the following topics.
Part 1 – Tuesday, January 10, 2012 at 11:00AM PT
We’ll review outbound marketing as a strategy and the keys to success. We’ll then drill down into the do’s and don’ts (and pros and cons) of outbound tactics including direct mail (and dimensional mail), email and telesales.
Part 2 – Tuesday, January 17, 2012 at 11:00AM PT
We’ll continue our drill down on outbound marketing tactics with a focus on nurture marketing (for prospects and customers); referral marketing and community marketing.
Part 3 – Tuesday, January 24, 2012 at 11:00AM PT
In our final webinar in the fundamentals series, we’ll focus on tactics, templates and ideas for building a powerful marketing plan. We’ll look at different models – inbound, outbound and integrated, as well as different budgeting options
Register for the 3-part web seminar series through the Partner Learning Center.
A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.
After hearing about the Microsoft Dynamics Marketplace, an online lead generation tool that helps partners showcase and sell their best add-ons for Microsoft Dynamics, PowerObjects was quick to join. Says Jim Sheehan, COO and Partner at PowerObjects, “Customers and partners alike were always approaching us to use our add-ons, but as a VAR, we didn’t have the resources or sales channel needed to effectively deliver. After the Microsoft Dynamics Marketplace launched, however, we had a solution. It provided a place we could market our add-ons. And, we didn’t have to build out a sales channel, which let us continue to focus the efforts of our team on our consulting and implementation services.”
By using the Microsoft Dynamics Marketplace, PowerObjects aims to earn U.S.$50,000 in monthly, recurring revenue and sees even its smaller sales leading to larger business. “What we have found with the Microsoft Dynamics Marketplace is that even our small $1 to $2 sales can lead to 100-seat to 1,000-seat deployments of Microsoft Dynamics CRM,” says Sheehan.
Read the full story: http://bit.ly/AF99so