Peter A. Jensen
I have been with Microsoft since 2002, but I have been with Dynamics even longer, starting out with a Dynamics NAV partner in 1992. I currently lead the Partner Programs team in the US Dynamics organization and look forward to keeping in touch with the US Dynamics Partner Community on this blog.
As part of the Catch the CRM Fever Sweepstakes for Microsoft partners we have a video submitted by Amber Kirkman from Sunrise Technologies.
Stay tuned for winners to be announced soon!
Microsoft Fiscal Year 2012 is quickly reaching the homestretch as June is right around the corner. And as you know, historically in June many of our Microsoft prospective and existing customer offers as well as partner incentives are approaching their expiration dates.
Visit PartnerSource today to access the US Offer Summary Sheet. Review it to understand how you can factor these offers and incentives into your sales strategy. For example, discover a compelling price point to switch to Microsoft Dynamics AX 2012 from competitive solutions, find out how prospects can license a Microsoft Dynamics ERP 5-user system for one low price, and learn how customers can offset the deployment and implementation costs of Microsoft Dynamics CRM Online.
Act now as many of these offers and incentives expire before the end of June 2012!
A Blog Series for Microsoft Dynamics Partners by Christian Lindberg, Solution Sales & Marketing, Microsoft Dynamics Partner Team.
Listing its solution called Customer Effective: FinServ for Microsoft Dynamics CRM on the Microsoft Dynamics Marketplace brings a steady stream of new business opportunities to Customer Effective. Mike Rogers, Vice President of Business Development and Marketing at Customer Effective, explains, “We receive an average of eight new contacts per month through our Microsoft Dynamics Marketplace listing. Of those, an average of four turn into qualified leads and engage with us in conversations about their goals and visions for the implementation of Microsoft Dynamics CRM in their business.”
“Through the Microsoft Dynamics Marketplace, we hear from many people in micro-vertical market segments, so we can effectively increase our exposure and visibility in certain areas,” says Rogers. “The potential purchasers tend to be extremely sophisticated. They need to meet highly specific requirements within budget constraints.” In pursuing the new business that the Microsoft Dynamics Marketplace generates for Customer Effective, the company’s sales representatives find that they can significantly shorten the sales cycle. “By effectively aligning customer needs and our solution offering, starting with an introduction through the Microsoft Dynamics Marketplace, we can cut the sales cycle in half, from six to eight months down to two to three months,” states Rogers. “We can increase our sales volume, and customers receive their solution sooner. Everybody wins!”
Read the full story: http://bit.ly/Jbtkt0
With two months remaining in Microsoft Fiscal Year 2012, now is the time to review your progress toward recognition within two of Microsoft Dynamics prestigious partner programs.
The 2012 Partner Recognition Program for Microsoft Dynamics recognizes our top Microsoft Dynamics partners for their exceptional FY12 performance. To achieve 2012 President’s Club for Microsoft Dynamics, partners must demonstrate a strong combination of revenue or customer adds, plus license growth.
A small number of strategic partners from across the globe will be invited to be part of the 2012 Inner Circle for Microsoft Dynamics based on their stellar sales performance in FY12. Partners will qualify to be considered for Inner Circle based on performance and those who have demonstrated consistent business leadership and strategic impact on the growth and success of the Dynamics business.
Check Your Current Progress
For more information, including detailed requirements and FAQ’s, please visit PartnerSource.
A Blog Series for Microsoft Dynamics Partners by Kati Hvidtfeldt, US Microsoft Dynamics ERP Cloud Lead.
Conventional business wisdom preaches differentiation. A solid strategy to move ahead of the pack in the ERP cloud-based solutions business is to become the go-to provider in a specific vertical or segment. This can be accomplished through strategic partnering, as discussed in earlier Kati Unplugged posts, or by developing services and add-ons based on deep industry knowledge. In this week’s blog Microsoft Dynamics Partner Technology Advisor Dan Youngers explains why customers choose companies that offer vertical solutions—and why going vertical can help Microsoft Dynamics ERP partners compete in the cloud.
Microsoft Dynamics partners are often on the receiving end of a common mantra: Go vertical. From our 30,000-foot view of Microsoft Dynamics ERP partners, we’ve noticed that those whose numbers are consistently strongest are those who are meeting the needs of vertical markets. And a closer look shows us that many of those companies are more profitable, too. Offering cloud-based solutions can help partners stay ahead of the competitive curve, but adding an industry focus can really help partners move ahead.
Here are five reasons why going vertical can help your business deliver the best value and customer experience—along with higher win rates and profit margins.
1. Referrals: Most software purchase decisions are heavily influenced by referrals. By focusing on a specific vertical your business can build its expertise and shine as a leading industry solutions provider.
2. Trust: Solution providers that demonstrate industry knowledge through spot-on vertical solutions and educated sales discussions show that they know exactly what prospects need, reducing buyer fear, uncertainty and doubt.
3. Lead qualification: Understanding a specific industry gives businesses insights into the prospect landscape. By getting to know the reputations of your prospects, including their financial solvency, you’ll be in a better position to prioritize leads based on which businesses are “players” and which ones may not be able to afford your solution.
4. Efficiency: A typical customer doesn’t want to spend time educating sales and support people on the universal needs of the industry. Focusing on a specific industry lets your business offer the best value for your customers—and best margins for your business—by reducing your sales and marketing investments in messaging, demo development and collateral, and by developing a support staff knowledgeable in the common industry ISVs and configurations.
5. Loyalty: Industry expertise equals a better customer experience through faster implementations and added value, like industry-specific reports and role-tailored dashboards. And that leads to long-term relationships.
Going vertical is really a process of reinventing your business—a daunting proposition. But the payoff is increased wins, shortened sales cycles and better profits. What business can walk away from that?
To learn more about how to incorporate cloud-based solutions into your business plans visit the Microsoft Dynamics Countdown to the Cloud page on PartnerSource. Go to www.microsoft.com/dynamics/growyourbusiness for resources that demonstrate to customers how Microsoft Dynamics ERP cloud, hybrid and on-premise solutions can benefit their businesses.
The US Microsoft Dynamics marketing team is excited to announce another great offer for partners from one of the Marketing Services Bureau vendors.
The Nurture Butterfly Platform has Expanded!
Try our latest features and content FREE for 15 days
Nurture Butterfly is a complete social media and email marketing solution specifically for Microsoft partners. You can be up and running in under an hour. Ready made Tweets and Facebook status updates let you sustain an effective social + email marketing program in under 30 minutes per week! Includes training and support.
NEW! Email Social Digests
If you are like most businesses on the web today, the number of Facebook fans and Twitter followers you have pales in comparison to the number of email addresses you have. Social Digests meld email with your social marketing efforts. A digest is a collection of the most recent messages that you have posted to social media sites. This collection is assembled into an email message and sent every week to your email list. By contacting people with email, it reminds them of the social conversation and directs them back to that conversation for further engagement. Think of it as an alternative or in addition to your email newsletter!
NEW! Obtain Leads with Social Promotions
Finally - a way to use social media for lead capture. With Butterfly Publisher you can provide special, time and quantity limited, group deals and high value content that captures emails automatically. Social Promotions let you provide incentives that generate social referrals and the growth of your networks!
Please access PartnerSource for complete offer details and pricing information.
Our Microsoft Dynamics Existing Customer Marketing Team shares this important update regarding two new offers available in the United States and Canada.
Now is a great time to connect with your customers and talk to them about expanding their ERP solution with these two special offers.
Microsoft Dynamics ERP User Offer
Effective May 1, 2012 through the end of the business day June 22, 2012 Microsoft Dynamics GP, Microsoft Dynamics SL, and Microsoft Dynamics NAV and Microsoft Dynamics AX 2009 customers can receive up to a 20% discount off of Microsoft’s standard list price for additional user licenses purchases. Customers on AX 2012 can receive up to the greater of a 20% discount or the applicable volume discount built into the Business Value Licensing (BVL) price list.
What’s more, they only have to purchase a minimum of 2 licenses to be eligible for the discount.
Microsoft Dynamics ERP Business Ready Licensing (BRL) Module Offer
Effective May 1, 2012 through the end of the business day on June 22, 2012, eligible Microsoft Dynamics GP, Microsoft Dynamics SL, Microsoft Dynamics NAV and Microsoft Dynamics AX 2009 customers can receive up to a 15% discount off of Microsoft’s standard list price for a la carte module licenses.
For complete offer details please visit PartnerSource
To continue driving a successful close to Microsoft Fiscal Year 2012, our US Microsoft Dynamics partner programs team is excited to announce the FY12 Q4 Microsoft Dynamics ERP SMB Customer Addition contest.
You could win* one of the following prizes for your qualifying FY12 Q4 Microsoft Dynamics GP, Microsoft Dynamics NAV, or Microsoft Dynamics SL customer additions:
Follow these links to complete three easy steps to enter:
*Contest open only to authorized reps in the Microsoft Dynamics Sales Professional Community in the West, Central, or East U.S. Microsoft Dynamics sales regions. Game ends 6/22/12. For full contest details, see Official Rules.
Register today for Microsoft Worldwide Partner Conference 2012 to have your opportunity to:
Visit the Microsoft Dynamics expo booth & lounge in the Solution Innovation Center and speak directly with the experts on products and services such as:
Expand your capabilities and knowledge by attending keynotes from Microsoft Dynamics executives and attend a specific Microsoft Dynamics track that has over 20 available breakout, interactive, and panel sessions.
Be sure to join Doug Kennedy, Vice President, Microsoft Dynamics Partners for the Microsoft Dynamics value keynote presentation to be held on Monday, July 9 and repeated again on Tuesday, July 10.
Learn more about the Microsoft Dynamics session offerings and start planning your time in Toronto with the WPC agenda and session catalog.
Experience Toronto for Three at WPC Sweepstakes
To make sure you get the most out of your trip, the WPC U.S. Team wants to send an additional member of your team to WPC, for free!
When you register two people, you’re automatically entered to win* a free WPC all access conference pass. Register your first two attendees today and we’ll enter you to win a free WPC Full Conference Pass! Click here to register now!
Triple the networking; triple the celebration with your U.S. Team! Just imagine the full impact of having three team members in Toronto for WPC 2012! Get Started!
*NO PURCHASE NECESSARY. Open only to legal residents of the 50 US + D.C. who are actively enrolled in the MPN. Game ends 5/31/12. For details and free alternate method of entry, see Official Rules.
We are excited to announce the launch of the new Microsoft Partner Network (MPN) portal for partners in the United States!
As the US Partner Team explains, the new MPN portal helps address some of the most common partner complaints we hear, making it easier to find relevant information and resources as well as get answers to your questions with more robust support functionality.
The design of the new partner site is cleaner and more consistent with other Microsoft sites, and uses graphics and links to better organize content and display to you available content. Throughout the site, we recommend links to content relevant to a specific page that are most commonly used by partners or that reflect new or updated information.
PartnerSource will continue to be the primary online destination for Microsoft Dynamics partners. We also strive to create stronger synergy between the MPN portal and PartnerSource, allowing for a world class partner experience.
Review the top new site features and understand key navigation guidance by reading the launch announcement on the Microsoft U.S. Partner Team Blog.