Palermo4 on MSDN

Technical Blog of J. Michael Palermo IV

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  • Palermo4 on MSDN

    How to Make 30K a Month


    $$$  I am so driven now to get all my app ideas into the Windows Store.  A member of my team at Microsoft recently revealed to an internal (Microsoft-only) audience that he is now surpassing thirty thousand dollars a month from a card game he submitted.  Want to understand how he did it?  Well thankfully he has generously made this public knowledge and you can read all about it at his blog!

    Time for me to get my apps submitted!  BTW, if you have your own app success story, please contact me and tell me about it!

  • Palermo4 on MSDN



    In one of my earliest blog posts ever, I made an observation about how Microsoft employees use the word 'so'.  So in honor of that blog post, I plan on acclimating to the machine with my own overuse of the word.

    I am so thrilled to announce that I am now employed by Microsoft as a Developer Evangelist.  My geographic area of coverage includes Arizona, Colorado, New Mexico, Utah, and southern Nevada.  So that means I get to work with great community leaders.  It also means I get to work with awesome people inside Microsoft.  I look forward to meeting so many more people as I grow into my role.

    So why this blog?  I have a blog at, and I blog at  So why another blog location?  This blog will be my new home for technical blogs.  The other blog sites will continue to function for non-technical content.  So with the exception of this post, all forthcoming blog posts will be technical in nature and likely contain much code.

    So, any comments?


  • Palermo4 on MSDN

    Microsoft Web Platform Installer 3


    Microsoft Web Platform Installer 3 is available for download!

    Look at the cool things you can install…


  • Palermo4 on MSDN

    Time to Get Involved


    imagePlease be part of my app experiment.  I recently submitted my first app to the Windows Store, and I want you to be involved.  No, I am not asking for you to pay for it, because it is free.  No, I am not asking for you to give it a high rating, as that would give me a false sense of the app’s real value and an unfair advantage for competing apps.  So what am I asking for?  And how can you benefit from getting involved?

    [find out the answer at]

  • Palermo4 on MSDN

    2012 Nov 26 .NET Rocks Road Show


    Will you be there?  I will!  Join me at the Microsoft office in Tempe, AZ for the .NET Rocks! Road Show on November 26th 2012 6pm to 10pm.

  • Palermo4 on MSDN

    Power Window Repair


    I recently rolled down the driver-side window of my truck… and it would not come back up.  After trying repeatedly to get it to work again (failing each time), I started thinking “What is the bill going to be for this nuisance?”

    I asked some of my friends in the Phoenix area if they ever had this type of problem with the power window no longer working.  Those who replied also shared the sticker shock of the repair price – anywhere from $300 to $700.

    Determined not to spend that much, I binged ‘power window repair’ and started researching.  I was intrigued by the following:


    Only $99 for the repair?  Seemed too good to be true.  I looked up the Power Window Repair on Yelp and read the reviews. Because the reviews were great and recent, I called the company.  I got a voicemail and left my contact information.  Within a couple hours I got a call back from a nice lady who asked me details about my situation.  She quoted me a price on the phone ($129 all taxes included) to repair my window.  We made an appointment for the next day.  The repair would be done at my location.

    Paul arrived on time and had my window fixed in under 30 minutes!  With no surprises with the repair bill, I gladly paid the $129!

    What is the point of this story?  It demonstrated a true “win-win” for all parties.  From an internet perspective, it reminded me of these things:

    • Research a repair on the internet, even if your friends have a connection for you.  Why not compare and validate?
    • When researching a company, strive to get a 3rd party opinion. When reading reviews, be cognizant of the dates.  Recent reviews weight higher than older reviews.
    • If you offer a service, how would you fare with the above?  Would potential customers find you?  What do your reviews look like?

    In closing, I want to thank Power Window Repair for such great service!  If you live in the greater Phoenix area and ever have a problem with your power window, this is the company to contact!

  • Palermo4 on MSDN


  • Palermo4 on MSDN

    DevRadio: Project Spark


    Michael Palermo welcomes  Henry Sterchi and Mike Lescault as they discuss Project Spark. Tune in and check out one of the coolest “game maker” video game platforms available today and learn how you can get involved making, creating and playing your own Project Spark inspired games or movies on Windows 8.1 and Xbox One.

    Times below are provided as a guide and are not functional

    • [2:00] Who is the target audience for Project Spark?
    • [4:00] What type of games are available to play on Project Spark?
    • [11:40] How does Project Spark compare to Unity or other game maker platforms?
    • [17:01]  Is there a monetization feature to Project Spark? If not, are the plans for that in the future?
    • [23:50]  What is “Spark Power”?
    • [26:36]  I noticed all of the cool gaming assets available to use when creating games – who makes those?
    • [30:04] How do you see Project Spark evolving in the future?
    • [34:45] What are the supported platforms for Project Spark?
    • [36:26] Can you play and create in a multi-player format?
    • [37:43] How do I get involved with Project Spark?
  • Palermo4 on MSDN

    Every Developer Has a Story


    Between April 16 and June 1, developers can enter by joining App Builder Rewards and completing the "Every Dev Has a Story" quest with 50-200 words about an application published in the Windows or Windows Phone Store, or an Azure application or developer story that includes:

    • What did you build and why?
    • What inspired your technical and problem-solving genius?
    • Which Microsoft tools and features did you use?

    Developers can submit up to five unique stories that will be judged on: technical genius and innovation (50%), promotional tactics (20%), monetization (15%) and human interest (15%).


    · All participants receive 250,000 Ad Duplex impressions ($400 value) for submitting a story. (Max of 1 $400 Ad Duplex package per dev)

    Grand prize winners (15) receive a Dell Venue 8 Pro ($329 value) and an additional 1 Million Ad Duplex advertising impressions ($1,000 value).

    For more information, check out

  • Palermo4 on MSDN

    DigiGirlz in AZ

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