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  • Microsoft Translator Team Blog

    Microsoft Translator Now Supports 50 Languages with the Additions of Bosnian, Croatian, and Serbian

    Sarajevo, Bosnia and Herzegovina Zagreb, Croatia Belgrade, Serbia


    We are happy to announce that have added three new languages– Bosnian, Croatian, and Serbian to our list of supported languages. This brings the total number of languages supported by Microsoft Translator to 50!

    Bosnian, Croatian, and Serbian are welcome additions to the list of Microsoft Translator’s supported languages. Although similar in form and structure, these languages belong to countries that have a unique histories and cultures. These languages are primarily spoken in South East Europe, in the region between Italy and Greece. The nations of Bosnia and Herzegovina, Croatia, and Serbia are major tourist destinations, with millions of people visiting each year. The capital of Bosnia and Herzegovina, Sarajevo, is well known for its old bazaar known as Bascarsija, which was built in the 15th century. Croatia’s coastline draws hordes of visitors to its shores, and the capital of Serbia, Belgrade, has a booming nightlife. These three nations also host a variety of business and professional opportunities within their borders. We are excited to launch these translation systems, making it possible for people around the globe to have a richer understanding of these cultures and this area of the world.

    Microsoft Translator’s automatic translation engine makes instant translation a reality no matter where you are. We offer a wide variety of languages spoken all over the world, and beyond— from Africa to Asia, North America to Europe...and even Klingon. Whether you use Translator via, on your desktop using the Windows 8 app, in Office*, through Skype Translator, SharePoint, Lync, in your own app or service through the Translator API, or simply through your favorite social media or consumer review app, you will now be able to communicate in 50 languages and have your world in your words. You can even check out these new translation systems on the go using the Translator app for Windows Phone, featuring camera mode** for translating text on walls, signs, et cetera-- wherever they may be!

    Learn More about Microsoft Translator:

    * Newly released language will only appear in Microsoft Office applications if you update the service from within the app. See the steps here:

    ** Serbian only support for the moment.

  • Microsoft Translator Team Blog

    Simplicity is Possible in a Multi-Lingual, Omni Channel Support World

    The following is a guest post by the Microsoft Translator Partner, Lionbridge Technologies, who developed GeoFluent as a solution to address the challenge of real-time translation of user generated content leveraging the Microsoft Translator automatic translation service and customization capabilities of the Translator Hub.

    Let’s face it: customers appreciate simplicity. Nothing saves an angry customer from becoming an ex-customer like simple, seamless customer support. Savvy businesses offer up to a dozen contact channels to deliver support at the right time and place for a customer, but many are stymied by the complexity of providing this level of support for their entire customer base, and in a variety of different selling mediums.

    Consider the multi-lingual nature of North America alone. According to a recent survey, 30% of North Americans do not consider the English language as their native language. The number of limited English proficiency (LEP) individuals in the United States has also grown by 81 percent since 1990. Finally, nearly one in ten working-age U.S. adults—19.2 million persons aged 16 to 64—are considered limited English proficient. The complexity, customer service executives would say, is that they cannot possibly staff for support of all the languages of all their customers any given point.

    Another factor making effective customer service seemingly complex is the dynamic way customers can interact with service providers. This interaction is omni-channel, whereby customers can not only buy products from selling organizations, but also reverse direction and interact and provide feedback to that sell for all to see. This has put new pressure on sellers to quickly and effectively manage this interaction, or risk a hostile reputation. Indeed, according to Forrester Research, 67% of today’s Internet users would prefer to find (pre- and post- sales) answers online.

    Modern, simple customer support is dynamic – whether one to one contact channels like email ticketing and chat, communication takes place in near real time. Chat, for example, can be an effective way for customers to reach out to customer service representatives to have their issues resolved, and learn about new products. At the same time, technology has made it possible to allow customers to converse in their own native language, and provide the same capability for company representatives and other customer service staff. This is achieved by enhanced, personalized machine translation. As a result, multinational businesses – or even businesses with multilingual customer bases – can significantly broaden their reach, boost brand loyalty and cost-effectively support customers, regardless of language, location or device. Best of all, translation processes can be specially mindful of industry terms that need to be carefully translated, security concerns, and easy accessibility by both agent and consumer.

    Enhanced, personalized machine translation is definitely not as perfect as human translation. But that’s okay. What it does do is aide chat conversations that cannot wait for long-term translation perfection to be actionable, understandable, and immediate.

    When deploying machine translation in a support environment, organizations must consider:

    • How does the solution integrate into existing software/workflows
    • The preservation of brand/product terms.
    • How to maximize translation quality through translation engine customization and agent/moderator training?
    • Does the solution offer adequate safeguards for the handling of PII.

    This is the heart of what GeoFluent by Lionbridge does every day for all of our customers. As a result of our partnership with Microsoft Translator, we can help answer these challenges and make the customer service translation process simple, actionable, understandable, and immediate.

    Your customer base is only growing more diverse and channel-savvy. Providing simple, cost effective in language customer support is within your grasp. Please visit to learn how state of the art machine translation can make multilingual, multi-channel, customer support simple.

    By: Greg Belkin, Director of Product Marketing and Product Management, Lionbridge.

  • Microsoft Translator Team Blog

    A Window to the World, Bing Translator App for Windows Now Available


    The Bing Translator app for Windows is available for download today. Designed from the ground up for Windows devices, the app places powerful translation technology at your fingertips by instantly translating content in more than 40 languages, at home, work or on-the-go. Whether utilizing your PC’s camera to deliver “augmented reality” translation, typing in a quick sentence or two, working offline when you are not connected or harnessing unique features of Windows to translate content from many other Windows apps, Bing Translator is a must have application for all your Windows devices.

    You can now download the free app from the Windows store here.

    Check out the app in action in the following video:

    The Bing Translator app is based on years of Microsoft Research’s investments in advancing machine learning – a way to find patterns that humans can’t see, helping people interpret the words and worlds around them.

    Translating content whether browsed, typed or scanned is nearly instantaneous. Just point your device’s camera at printed text and watch as the translation is automatically overlaid over the video stream - creating subtitles for everyday life. You can also type to translate with your keyboard and hear translations spoken with a native speaker's accent.

    The Translator app is the perfect companion when traveling.  The app can help overcome language barriers, even when there’s no internet connection. Save on expensive data plans when traveling with offline language packs for select languages so you can travel with confidence, even in the most remote locations. More language packs coming soon.

    The Share Charm lets you quickly translate highlighted text in any Windows 8 app, with Snap View you can multi-task while browsing, chatting or more by snapping Bing Translator to the right or left of your screen. With this unique feature, powerful translation technology is just a swipe away in Windows 8 no matter where you are – at your desk or on the go.

    We hope that this app becomes your window to the world, no matter where you are!

    - Vikram Dendi,
    Director of Product Management,
    Microsoft/Bing Translator – Microsoft Research

  • Microsoft Translator Team Blog

    Translate Menu Not Appearing for Your Facebook Posts? Find out how to translate when the menu does not appear.


    A frequently asked question we get is how to translate a Facebook post when the "Translate" menu does not appear?

    In some instances the "Translate" link will not appear under some posts. This behavior is not under Microsoft Translator control and the feature does not need to be installed or added by end-users. It will appear automatically based on Facebook own algorithms.If the link does not appear you have multiple options to still have an easy access to Bing Translator. There are three ways you can go about using the Bing Translator features powered by Microsoft Translator, which are:

    In Internet Explorer
    A) Select the text, right-click and select "Translate with Bing"
    B) Install the Bing Bar at It contains the Bing Translator app by default, but is not installed by default. You will need to go in its setting menu and add it to the bar

    On any computer browser
    A) Copy-paste the text on the Bing Translator page:
    B) Install the Translator Bookmarklet in your browser to translate the sections of a webpage that is not in your Browser's language:

    On a mobile device (Tablet or Phone)
    A) On Windows Phone and Window 8.1 tablet install the Bing Translator app from the store
    B) On Apple or Android devices: go on the Bing Translator mobile webpage:

  • Microsoft Translator Team Blog

    Translator Solutions in Action: MSN


    Team: MSN
    Solution: Translation Services

    The Intelligence, Communication, and Engineering (ICE) Content Team, which operates MSN, developed a feature to help improve user recirculation and click-through within the site. This feature searches the content of articles hosted on MSN and displays other related information to the viewer in a widget beside the original article. For instance, an article about finance might showcase information on related stock prices, or a food article might showcase cooking recipes. The feature was built using advanced neuro-linguistic programming, so completely new search models had to be created if the feature was going to be offered in languages other than English.

    Using the Translator API, ICE was able to expand this feature into French and German without the time or energy it would take to generate new language-specific models. The API works in the background by automatically translating international content into English, allowing the search to be run on the translated content rather than the original source language. Additional articles and content can then be showcased in the reader's preferred language.

    The translation service has been in production since October 2014. This has significantly improved the recirculation and click-through of French and German speaking visitors on the site.

    The related articles seen to the right of the main article on MSN are automatically searched and showcased using the Microsoft Translator API.

    Read more Translator Solutions in Action at
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