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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing, Cloud & Enterprise
Barb Edson is a general manager of the Cloud & Enterprise Marketing team at Microsoft, leading the Internet of Things (IoT) Industry team responsible for product and industry marketing targeting enterprise line-of-business (LOB) decision-makers with Microsoft's cloud-based business solutions for IoT.
Since joining the group in 2010, Barb has been responsible for product management, business development, marketing communications and enterprise sales across the breadth of Microsoft’s products for intelligent system solutions targeting IoT, including the recently launched Microsoft Azure Intelligent Systems Service. Under her leadership, the team launched a range of new solutions and programs for enterprises and Microsoft’s ecosystem partners to capitalize on new business opportunities provided by IoT.
Barb has been with Microsoft since 2005. She originally joined the company as the senior director of product marketing where she was responsible for the launch of Microsoft Dynamics, one of the company’s major brands. She later became the chief of staff for the Microsoft Business Division where she was responsible for overseeing its global administration and operations.
Before joining Microsoft, Barb spent more than 15 years in a broad range of senior leadership positions in marketing and product strategy for companies such as PeopleSoft Inc. and Great Plains Software.
Posted By Windows Embedded Team
What if the Coke machine at your corner store suddenly transformed into a jukebox you control with your smartphone? One of Microsoft’s partners, a leading digital agency in Australia called TKM9, has created beverage coolers that do that — and much more – for Coca-Cola Amatil (CCA), a leading beverage distributor in Australia and the Asia-Pacific region. The solution capitalizes on the Internet of Things by utilizing interactive digital signage installed on the coolers — those large refrigerator-like vending machines. These digital signs are designed to collect data on sales and customer interaction, and share content with customers at the point of sale — such as discount offers and weather reports. They also draw consumers into an interactive multimedia and social-media experience, via the coolers and the consumers’ own devices, offering games, contests, Facebook posts and more.
Comments Internet of Things
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
The past twelve months have been some of our busiest yet here at Windows Embedded. As we make plans for the year ahead, we reflect on the tremendous changes of 2013.
The year just passing was one of marked momentum for our industry—especially in the public discourse. Seems everywhere you looked in 2013, stories about the Internet of Things (the IoT)—its vast promise for revolutionizing industry, potential pitfalls, and even a few wild-eyed predictions—garnered significant ink. From mainstream business publications, such as BusinessWorld and Forbes, to industry magazines such as Manufacturing.net, Telecom Engine and Fierce Mobile IT, the Iot and its real-life application counterpart, machine-to-machine learning (M2M), are taking top billing in everyone’s “top trends” predictions for 2014. Over the past year, my colleague Kevin Dallas has been remarking on the growing interest in the topic, from a discussion about the imperative for businesses to embrace the technology, to the greater implications of the IoT’s impact on sectors of the U.S. economy.
Comments Intelligent Systems
At Microsoft, we’ve been talking about—and creating technologies around--the Internet of Things for years, but occasionally, we’re reminded how rapidly this market is evolving. My colleague Kevin Dallas recently commented about the mixed-bag news that the term “Internet of Things” is now listed in the Oxford English Dictionary (OED). The downside of this pop-culture milestone is that the OED still calls the technology “proposed.”
Barcelona is considered by many to be a world-class “smart city,” powered by Microsoft technologies. Read more on the CityNext website.
That would be news to the hundreds of enterprises across major industries already realizing value from the vast promise of the Internet of Things, by deploying intelligent devices as part of intelligent systems. Many businesses have been reaping the benefits for several years, and as these technologies continue to mature, the possibilities seem ever-more limitless; lately, exciting opportunities have been emerging in the burgeoning field of “smart cities.”
My colleague Werner Reuss recently got to showcase some game-changing new embedded solutions for the manufacturing industry at the annual SPS IPC Drives technology event in Nuremburg, Germany. Werner is the Windows Embedded business lead for Germany and Eastern Europe; here, he shares his impressions of the show.
For the 23rd year in a row, over 55,000 manufacturers, engineers, developers, designers, exhibitors and even the general public (!) attended SPS IPC Drives in Nuremburg this week, Europe’s leading trade show for electric automation.
While I’ve been to the show before with Microsoft, this was my first time with Windows Embedded, a group I joined just this past summer from Microsoft Germany’s Server & Tools business. I was fortunate to join the team at such a significant point in its growth here in Europe.
Comments Windows Embedded Standard
Last year, at Microsoft’s Worldwide Partner Conference 2013, we announced plans to help partners capitalize on the rapidly expanding opportunity presented by intelligent systems. This plan included the transition of program administration for the Windows Embedded Partner Program ecosystem into the Microsoft Partner Network (MPN), offering our partners more program options and greater partner benefits. We are excited to follow through on that commitment, as Windows Embedded and MPN’s combined efforts culminate in the launch of the new Intelligent Systems competency.