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ABOUT THE BLOGGER
Barb EdsonGeneral Manager, Marketing, Cloud & Enterprise
Barb Edson is a general manager of the Cloud & Enterprise Marketing team at Microsoft, leading the Internet of Things (IoT) Industry team responsible for product and industry marketing targeting enterprise line-of-business (LOB) decision-makers with Microsoft's cloud-based business solutions for IoT.
Since joining the group in 2010, Barb has been responsible for product management, business development, marketing communications and enterprise sales across the breadth of Microsoft’s products for intelligent system solutions targeting IoT, including the recently launched Microsoft Azure Intelligent Systems Service. Under her leadership, the team launched a range of new solutions and programs for enterprises and Microsoft’s ecosystem partners to capitalize on new business opportunities provided by IoT.
Barb has been with Microsoft since 2005. She originally joined the company as the senior director of product marketing where she was responsible for the launch of Microsoft Dynamics, one of the company’s major brands. She later became the chief of staff for the Microsoft Business Division where she was responsible for overseeing its global administration and operations.
Before joining Microsoft, Barb spent more than 15 years in a broad range of senior leadership positions in marketing and product strategy for companies such as PeopleSoft Inc. and Great Plains Software.
Posted By Barb EdsonGeneral Manager, Marketing and Business Development
People are talking more and more about the Internet of Things, but it surprises me how much of the discussion is still coming from a future-focused perspective. While it’s always fun to imagine the future, the Internet of Things is already here today, and we don’t have to rely on our imaginations to see what it can do. It’s not some futuristic trend, but a real-world technology paradigm that is making a difference to businesses right now.
Comments Internet of Things
Posted By Barb EdsonGeneral Manager, Marketing
I recently discussed the Internet of Your Things, Microsoft’s point of view on the Internet of Things (IoT) — essentially the opportunity for businesses to connect data from devices and sensors with the cloud and business intelligence tools to gain new insights, optimize processes, identify new revenue opportunities and more.
When trillions of things can be connected, which ones should you connect?
Last year, at Microsoft’s Worldwide Partner Conference 2013, we announced plans to help partners capitalize on the rapidly expanding opportunity presented by intelligent systems. This plan included the transition of program administration for the Windows Embedded Partner Program ecosystem into the Microsoft Partner Network (MPN), offering our partners more program options and greater partner benefits. We are excited to follow through on that commitment, as Windows Embedded and MPN’s combined efforts culminate in the launch of the new Intelligent Systems competency.
Comments Intelligent Systems
The past twelve months have been some of our busiest yet here at Windows Embedded. As we make plans for the year ahead, we reflect on the tremendous changes of 2013.
The year just passing was one of marked momentum for our industry—especially in the public discourse. Seems everywhere you looked in 2013, stories about the Internet of Things (the IoT)—its vast promise for revolutionizing industry, potential pitfalls, and even a few wild-eyed predictions—garnered significant ink. From mainstream business publications, such as BusinessWorld and Forbes, to industry magazines such as Manufacturing.net, Telecom Engine and Fierce Mobile IT, the Iot and its real-life application counterpart, machine-to-machine learning (M2M), are taking top billing in everyone’s “top trends” predictions for 2014. Over the past year, my colleague Kevin Dallas has been remarking on the growing interest in the topic, from a discussion about the imperative for businesses to embrace the technology, to the greater implications of the IoT’s impact on sectors of the U.S. economy.