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ABOUT THE BLOGGER
Chris ElliottSenior Marketing Communications Manager
Chris Elliott is a senior marketing communications manager at Microsoft Corp, driving the overall global strategic marketing around Microsoft’s partnership with Ford Motor Company. With the SYNC and SYNC with MyFord Touch in-vehicle infotainment systems built on the Windows Embedded Automotive platform, Elliott’s duties span messaging, positioning and branding efforts around Microsoft and Ford’s vision for in-vehicle connectivity and the future of automotive technology.
Before joining Microsoft in early 2012, Elliott held various management roles in communications, public relations and social media, most recently as the emerging media manager at T-Mobile USA. Elliott began his career in broadcast news, serving as producer in both Seattle and Detroit.
He holds a bachelor’s degree in broadcast and cinematic arts from Central Michigan University. A Detroit native, he now resides in the Seattle area and enjoys going to concerts and sporting events, as well as spending quality time with his son.
Posted By Chris ElliottSenior Marketing Communications Manager
We wanted to know what you thought about Ford SYNC, so we asked.
And you answered!
SYNC fans tweeted their favorite features of the system for a chance to win an Xbox, a Microsoft keyboard or an Arc Touch Mouse. The overwhelming favorite was the ability to control SYNC with your voice. Many of you loved the Audible text messaging feature, and told us that going hands- and eyes-free makes you drive safer.
Comments Windows Embedded Automotive
This week, we’re bringing Ford SYNC, powered by Microsoft, to the Emerald City as part of gdgt Live! Seattle. And we want to share the fun with you while we’re at it.
On Thursday August 16, we’re going social for a fun contest. Whether you are able to attend gdgt Live! Seattle or not, it’s easy to participate. All you have to do is go follow @MSFTWEB and tweet your favorite Ford SYNC feature some time during the day using the #SYNCSEA hash tag.
Told you it was simple.
So, what’s in it for you? Well, for starters, our grand prize giveaway is an Xbox 360 with Kinect. Plus we’ll have some amazing Microsoft Hardware up for grabs too. We like to show off all the great things you can do with SYNC like telling the car where you want to go, listening to text messages or calling up your favorite song using your voice. Join us at gdgt Live! Seattle to see and hear for yourself.
And don’t worry if you can’t make it, the contest is open to all residents of the US.
See you in Seattle!
The Fine Print
Go Further with Ford Trend Conference is becoming an annual pilgrimage for journalists and bloggers interested in learning more about Ford, its business plans, and its newest model lineup. This event at Ford’s headquarters in Dearborn, Michigan attracts hundreds of journalists from all over North America to learn about the company and its cars, including the technology Ford uses in its products and its plans for its technological future. And we had the opportunity to share our vision for the connected car with attendees.
It’s not very often the Ford Motor Company opens its top secret testing facility for media to not only get a peek at the facilities, but also to experience firsthand some of the brand’s latest offerings. And this rare treat was not lost on the event’s participants. To make the experience even more special for its guests Ford created various stations and courses to showcase the new Mustang and its All-American muscle; get a ride in a police interceptor with a professional driver behind the wheel; experience the surprising off-the-line torque of an electric car; and participate in a tech relay race that featured self-parking cars and automatic lift gates.
And, lest I forget, the off-road thrill ride that challenges the senses while testing one’s notion of what a truck can do in the dirt when in the hands of a slightly crazed professional driver. The truck? The exciting 2013 Ford Raptor.
This year, Bill Ford Jr. kicked off the event and discussed with the audience the company’s global vision of what Ford is doing with its advance technology research. Bill’s concerned about the planet, its population of people and how best to prevent things like 100 mile traffic jams from happening again in developing countries. He also sees how the millions of bits of information that are being generated daily by automobiles on the road can be used to help conserve fuel, reduce pollution and even stress in our daily lives.
Comments Intelligent Systems
This week, we joined Ford at gdgt Live New York where more than 1,500 gadget geeks streamed into Chelsea’s Altman Building to see the latest and greatest consumer technology. Many of them ended up planted in one of the brand-new Ford Focus Electrics to get a hands-on demo of Ford SYNC with MyFord Touch.
Many of the new gadgets I saw were designed for mobile devices. Phone covers, portable hard drives and headphones seemed to get the most attention. But what was really noticeable during the conversations I had was that people are still actively looking for ways to efficiently consume media. The portable consumption of news, video and other content appears to be a significant trend for a long time.
One key statement we heard over and over again was that people just want their device to work in the vehicle. Since SYNC is developed on the Windows Embedded Automotive software platform, there’s no need to worry about a specific device pairing with SYNC or it seamlessly integrating with the car. Part of what makes SYNC so great is that it welcomes most mobile devices into the vehicle—whether it’s today’s newest smartphone or that flip-phone from years past that some folks just can’t live without. Once you’ve paired your mobile device, Ford SYNC will remember that device. Every time you enter the car, it automatically connects. So even if you’ve left the phone in the trunk, it can still pair up.
Microsoft and Ford want to chauffeur you, a friend and gdgt co-founder Peter Rojas in the all-new 2013 Ford Edge to gdgt live in New York on Monday, June 25! Along the way, you and your guest will experience the latest version of Ford SYNC with MyFord Touch and see firsthand why SYNC, powered by Microsoft, is one of the leading in-car infotainment systems in the industry.
What’s better than being chauffeured through the streets of Manhattan in a brand-new Ford crossover while getting one-on-one time with gdgt co-founder Peter Rojas to chat about the latest tech gadgets (some of which you might even find in the car)? Plus, once you’re at the event, you’ll be able to participate in the VIP hour, where you can get to know some of the hottest names in consumer electronics, getting your hands on the latest gadgets and hot tech before any of your other friends.