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Windows Embedded Automotive helps car manufacturers and suppliers connect drivers with a wide range of devices, services and technology. Join the discussion of the latest developments and challenges in the automotive technology space.
Posted By Pranish KumarGroup Program Manager, Windows Embedded Automotive
Today, Microsoft launched the “Designing the Future of the Intelligent Car” digital series to showcase the team we have working on Microsoft’s automotive solutions and our vision for the intelligent car of the future. To kick-off the series I’ve asked the leader of the Windows Embedded Automotive team, Pranish Kumar, to provide some perspective on the team and the work they are doing.
Hi – I’m Pranish Kumar and as Group Program Manager for the Windows Embedded Automotive team, I lead the group of developers and designers responsible for building, designing, and maintaining our automotive technology. We released this video series today to introduce some of the team working on the technology that will bring about our vision for the intelligent vehicle. I’m proud of this team. Whether at work or at home, this team is so passionate about cars and the opportunity to use technology to improve the car experience. They bring their work and play together, with many members spending their free time on things like re-building hot rods and participating in car clubs. I invite you to watch the videos to meet the team behind our product and learn about what makes us tick.
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Posted By Chris ElliotSenior Marketing Communications Manager
Software updates are a common occurrence these days. Whether it’s your mobile phone, laptop or Xbox 360—we’ve become used to our technology updating without worry. These updates enhance our experience by improving quality or providing new features. Well, now you can add the car to the list of technologies that get software updates.
Select Ford owners, who have SYNC with MyFord Touch, can now update their system just by going to www.SYNCMyRide.com. Simply download the update to a thumb-drive, plug it into your Ford’s USB port, and presto—your MyFord Touch system updates. You can also take your vehicle to your local Ford dealer if you choose that route.
Posted By Chris ElliottSenior Marketing Communications Manager
Christmas is fast approaching, and if you’re anything like me, you have some shopping to do.
Some of you may be considering buying a new mobile phone as a gift for yourself or someone on your list. There are so many cool new options out there to choose from (including some great Windows Phone 8 devices—hint, hint) but for those with a car that has an in-car connectivity system, like Ford SYNC, one important consideration will be whether the new device is compatible with your car.
The year is 1976.
ABBA, Queen and Rod Stewart rule the airwaves, while “Rocky”and “A Star is Born” dominate at the box office.
It was in 1976 that Ford first launched the Ford Fiesta—a small but mighty hatchback which has gone on to become one of Ford’s global best-sellers, with over 15 million sold.
Thirty-six years later, Ford is introducing the newest Fiesta to Europe by hosting an event in Rome at the famed Cinecittà Studios lot, where drivers put Fiestas to the test. Driving through the location where movies like “Roman Holiday” and “Ben-Hur” were filmed adds something to the Fiesta test-drive experience, to say the least!
Clearly, there’ve been a lot of changes to the Fiesta over the years—most notably, its technology. In the 1976 Fiesta, you would have been lucky to get an FM radio. Today it comes with one of the most comprehensive suites of in-car connectivity features available in a small car: Ford SYNC. In fact, 2012 marks the introduction of SYNC to the Fiesta in Europe, a major milestone in Ford’s approach to democratizing technology, making advanced features more broadly available to customers.
This month, we marked the 5th anniversary of Ford SYNC and 5 million SYNC-equipped vehicles on the road. This is a major milestone for both companies and the technology, so needless to say, we’ve been celebrating a bit!
The old saying goes, “it takes a village to raise a child.” The same goes for creating an industry leading in-car technology like SYNC. At the Seattle Auto show this month, we brought in our connected car team within Windows Embedded to celebrate our partnership and milestones with Ford. More than 100 of our engineers were on hand, along with Ford's Director of Electrical and Electronics Systems Jim Buczkowski. And of course, there was cake—the only way to celebrate right.
We’ve also been enjoying SYNC’s success with Ford fans across the country! We recently held a sweepstakes on Twitter giving people an opportunity to win an Xbox 360 with Kinect by tweeting about their favorite SYNC feature. Here’s what you had to say about what you like best about SYNC:
You love the music features SYNC offers, especially the ability to stream apps like Pandora. And it doesn’t hurt that you can do it all by voice!